WHO ARE YOU?
An experienced digital marketing leader with a proven ability to execute best-in-class marketing programs, who loves art, experiences, and entrepreneurial journeys.
As a motivated, self-starter, you embody the spirit to take something and run with it, while maintaining a sense of professionalism.
You love a fast-paced environment where your work truly matters.
WHO ARE WE?
Impact Museums is building a series of immersive and Instagram-friendly experiences and museums that will inspire audiences.
Leveraging the latest technologies, in partnership with the world’s top artists, activists, and creative thinkers, we invite audiences from around the world to experience museums in groundbreaking, new ways.
Our first interactive experience is the Immersive Van Gogh Experience: .
Our mission is to inform and inspire everyone to take action and to help solve the world’s most pressing issues.
Whether experienced in person or via shared content on social media, we turn inspiration to action and make it easy for everyone to have an impact, creating a larger movement that will drive meaningful change.
We’re a passionate team of creative entrepreneurs building the next generation of museums and experiences.
Collectively, we’ve built 15 companies, produced over 250 events, managed P&Ls of $500M, scaled global teams in 65 offices, collaborated with the world’s top artists, and built the first ever Carbon Offset loyalty program.
THE ROLE
Impact Museums is seeking an experienced Director of Digital Marketing to take on an integral role in the company, driving customer acquisition, retention and revenue growth.
The role requires prior leadership experience including proficiency in paid media and content marketing tools.
Hands on experience in digital a must.
If you are dedicated, ambitious and passionate about the future of work, this is the perfect opportunity for you to have a lot of impact at a well-funded venture that is moving fast.
Impact Museums is actively hiring and, in response to COVID-19, conducting all interviews and onboarding virtually.
Any new or current team members will be temporarily working remotely until it is safe to return to office.
The role is located in Los Angeles, CA.
RESPONSIBILITIES
Operate as the marketing lead.
Craft our marketing strategy.
Understand and develop budgets with a focus on ROAS positive paid media.
Plan, direct, and execute all paid and organic marketing efforts.
Hands-on manage all paid social media, paid search, and content marketing activations, delivering a strong ROAS on ad dollars invested.
Work with the executive team to craft compelling, relevant, and timely content to effectively engage, inspire, and drive awareness to our base.
Ensure proper branding of Impact Museums and our experiences across every channel Project manage the end-to-end process in collaboration with internal and external stakeholder partners from campaign planning, testing, and design, to reporting and measuring success through detailed data analysis.
Implement strategy, guidelines, and processes to facilitate seamless and connected marketing activation and content planning for all markets across all touchpoints.
Drive planning and implementation of a local market weekly calendar and align with markets on local initiatives covering brand and commercial campaigns.
Manage our PR and traditional media agencies Act as a single point of contact on all marketing assets, approvals and distribution to relevant partners
QUALIFICATIONS
Bachelor’s Degree in Marketing or relevant field Masters Degree a plus 7+ years of experience in digital marketing a must Intimate knowledge of Facebook and Google ad platforms a must Experience working in live entertainment, experiential, live sports and/or ticketed entertainment Extremely detail oriented Leadership skills with the ability to thrive in a fast-paced environment and be able to prioritize the most important work on your plate and deliver on time.
Ability to manage multiple deadline-oriented projects concurrently Analyze and optimize Facebook Business Manager, Google Ads, all retargeting and tracking, etc.
Proficiency writing decks.
Respectful, honest, and confident communicator Works extremely well within a team and has a track record of successfully managing others.
Strong results-orientation and operates with a data-driven mindset.
Proactive and inquisitive thinking with superb analytical skills.
Understands and monitors competitive landscape, provides insight and recommendations.
Test the mindset and have the eagerness to optimize campaigns to maximize results.
Applicants for employment in the U.S.
must possess work authorization, which does not require sponsorship by Impact Museums for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
Impact Museums strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
BIPOC and LGBTQ+ individuals are strongly encouraged to apply.