Director of Brand Marketing

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual’s status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.*Description*● Direct and align brand messaging and image across global markets and DTC.● Lead the day-to-day of brand campaign development, ensuring alignment between brandstrategy, product marketing, and creative to achieve brand KPIs.● Work with cross-functional teams to ensure alignment, clear communication, seamless integrationand timely execution of campaign deliverables● Collaborate with Creative team to drive digital content strategy and execution including videosand photography ensuring needs, timelines and budgets are met.● Partner with sourcing to produce sustainable, design first product packaging strategies.● Own brand campaigns, partnerships, collaborations, and activations from concept through tolaunch.● Collaborate with the product marketing team to develop and implement branding strategies fornew and existing products, internally and externally.● Develop campaign concepts for new product launches to inform channel execution across social,email, editorial and community.● Drive digital content strategy and execution to acquire and grow new audiences across productsand services.● Foster idea-sharing and cross-communication alongside marketing, creative and product devdirectors.● Work closely with the Customer Experience team to analyze consumer insights to inform brandstrategy decisions from content to partnerships.● Work closely with Product Marketing, Visual Merchandising and Events teams to streamlinebrand experience at POS.● Support brand budgeting process and calendar management.● Position requires 8+ years of brand marketing experience● Strong verbal and written communication skills● Strong organizational and time management skills; able to handle multiple priorities● Ability to be flexible and agile with constant changes and time restraints● Team player mentality with an entrepreneurial spiritIf you are an experienced, creative, and goal-oriented Director of Brand Marketing who thrives in a fast-paced startup environment, this could be a great role for you. The position is responsible for ensuring a strategic and cohesive brand image and philosophy, for new and existing customers, throughout the entire consumer journey.● This position is salaried and full-time● Nimble and fun culture. They are a small team and a family-owned company. They collaborate constantly, and we wear many hats.

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