Overview
Position Summary
We are seeking a Director of Analytics to lead the execution of marketing measurement and advanced analytic strategies, including technical implementation, campaign reporting, and media attribution for a dedicated client role with our Austin-based team, and to be an integral lead in our rapidly growing cross-functional digital analytics and data science practice within the Material network.
Because our office is currently remote due to COVID-19, we have flexibility to hire outside of Austin and Houston (where the client-opportunity is located) but are most interested in candidates who would be eventually willing to relocate.
Position Details As a Director in the Marketing Intelligence practice, you will collaborate with adjacent disciplines within T3 (Creative, Technology, Strategy, Media, CRM & Loyalty, and Innovation specialists), as well as supervise marketing analytics and data services in partnership with two or more external agencies.
Your experience leading complex engagements and client relationships in a full-service digital setting will be utilized within the Material network as we work closely to centralize analytics services and advance our data and martech stack through rapid innovation.
It takes someone special to lead our clients in quantified decision-making with an analytical mind and to help us never lose sight of delivering tangible results.
About T3 & Material T3, among ten other companies, has integrated under Material into one modern unified company.
Material combines long-standing capabilities and expertise in analytics, deep human understanding, and design thinking to turn insights into impact for clients and consumers.
As part of the Action division, T3 creates the world’s most useful brands and the experiences that power them.
We focus on brand design, product design, and modern loyalty by creating connected experiences, purposeful content, meaningful data, and brand-defining utility.
Responsibilities
- Lead marketing measurement and analytic services needed to successfully track marketing effectiveness and determine ROI for a significant Health Care client.
Together with the leadership team, guide the development of innovative tracking methodologies while helping to contribute functional thought leadership and program optimization recommendations.
Stay current on industry best practices to be able to formulate and execute point-of-view documentation and provide staff training and development.
- Manage a seamless integration of marketing analytics strategy and services in client deliverables and presentations, including oversight of local and national campaign performance, strategic design testing programs for creative and site content, and the modeling and adaptation of advanced analyses (e.g., MMM, audience segmentation, propensity modeling).
- Support the tracking, analysis, and translation of customer journey data across the lead funnel through provision of clear and versatile reporting and predictive intelligence from cloud enterprise systems (Adobe Experience, Google).
Present findings in an articulate way to diverse audiences.
- Administer multi-touch attribution feedback from an internal cloud warehousing tool that aggregates structured data from web-based ad management systems (Campaign Manager), healthcare database (EPIC), and call center tracking (Invoca).
Assist with model recommendations and logic enhancements.
- Contribute to the development of Business Intelligence dashboards in support of KPIs and goal tracking presentation for marketing programs and strategic planning through progressive visualization, ad hoc views, and thoughtful layouts.
- Assist with managing data operations and analytics implementations to identify data collection opportunities and issues, including ETL/ELT, tag management systems and data layers, quality assurance, 3rd party pixels, UTM parameters, and technical documentation through collaboration with developers.
- Oversight of a direct Senior Analyst report for Health Care client work and potentially 1-2 adjacent analyst reports.
Requirements
- Ideally 7-10 years of relevant experience in digital marketing data analysis with an advanced technology background developed in a digital marketing, consulting and/or media agency setting.
Experience in designing complex, multi-staged data-driven solutions to business problems beginning at collecting requirements, through identifying key components, to delivery for established success criteria.
- Demonstrated mastery as a presentation lead, communicating insights in compelling, executive-ready “opportunity narratives” that create and/or increase client investment through the distillation and visualization of complex information of the quality to serve as agency case studies.
- Experienced oversight of online media and growth marketing performance for improvements in KPIs and secondary metrics, increasing scale through efficient media + creative selection and allocation, and program data enhancement through audience targeting, cross-channel engagement, offline data integration, and advanced measurement and attribution.
Proficiency with 3rd-party ad server technologies (Campaign Manager 360), data transfer services, and multicloud data warehouses is a requirement.
- Domain expertise in the Adobe Experience Cloud (Analytics, Target, Launch) with deep product knowledge of integrated channel clickstream analysis and AB/VT testing.
Certifications are preferred, as are competencies with adjacent Customer Data Platforms, Customer Relationship Management, and Data Management Platforms.
- Technical competencies in client-side and server-side data collection, tag management solutions, and governance across data systems.
Preferred experience with Tealium.
- Proficiency with Data Integration solutions for automation of ETL and analytics processes, as well as Business Intelligence platforms in support of performance monitoring and goal tracking for marketing programs and strategic planning.
Hands-on experience with data visualization and data preparation tools is a requirement (preferable Domo or Tableau and Alteryx).
- Ability to self-organize with minimal guidance/competing priorities and work effectively within a cross-agency client team and across an evolving organization.
Ability to operate and prioritize work streams for multiple stakeholders and departments in different geographies.
- Both a vertical and lateral problem solver with the ability to provide innovative and creative solutions for translating data and research into observations, insights, and relevant recommendations.