About Atticus
At any given time, 15 million Americans are experiencing a crisis that requires urgent help from our legal system or government. The right assistance can transform their lives. But today, most never get it. Atticus is a startup on a mission to change that.
We use a marketplace model to bridge the gap between the many ordinary people who need legal help and the few great lawyers who provide it. To our clients, we’re the legal equivalent of a primary care doctor: We diagnose their issue, advise them on their options, and, if needed, refer them to a specialist – a vetted, top-tier lawyer who can win their case. To lawyers, we operate as a broker: we send them pre-vetted clients and earn a percentage of what they make from each successful representation. All our services are free to individuals.
Who are our clients? We’ve helped immigrants facing deportation, employees sexually harassed by their bosses, and drivers hospitalized after awful car accidents. For now, though, our primary focus is on helping disabled people get government benefits. Our customers are among the 15 million American adults who have lost their ability to support themselves due to a severe illness or injury. They’re eligible for life-changing government support – a monthly check and health insurance – but a byzantine system prevents most from qualifying. We help them understand their rights and find the representation they need to get benefits.
We’ve raised $28 million from top VC firms like Forerunner (Jet, Glossier, Warby Parker) and True Ventures (Peloton, Fitbit, Ring) and helped thousands of people in need ( see our 2,000+ five-star reviews ) . We’re small but moving fast – our team grew from 12 to 32 last year and we expect to double in size again in 2022.
The Role
Marketing – by which we mean reaching people in crisis who qualify for aid – is the most important and hardest part of our business. The challenges we face are unique among consumer-facing brands: Individuals who need our help are scattered almost randomly throughout the U.S. population (among many others who don’t qualify) and competition for them is fierce (nine of the top ten most expensive Google Ad keywords worldwide come from U.S. contingency law).
Nonetheless, we have a strong track record to date: we’ve 6x’d in the last year and now serve 500 clients each month, with a CAC of $450 and an LTV of $900. And we’re looking for a talented Director of Growth Marketing to build on our early successes and fuel explosive growth in the months and years ahead.
As a key leader in the company, your mission is to own and operate our paid media and affiliates function to deliver customer and revenue growth at Atticus:
You will:
- Hire, coach, and develop a high-performing growth marketing team of media buyers and analysts to increase your impact
- Scale existing channels (SEM) while scoping and expanding into new channels for growth (e.g. social, native, display, affiliates): plan experiments, measure outcomes, and rapidly iterate to scale acquisition sustainably.
- Lead cross-channel planning, execution, and reporting for all channels under your oversight, using inputs from our company goals, competitive analyses, and past experiences.
- Own the paid media budget, set performance targets for your channels, and report regularly on performance to forecast in partnership with our VP Marketing (your boss).
- Drive landing page and conversion rate optimization in partnership with Product, Engineering, and Marketing.
- Scope and build the right marketing data and analytics infrastructure to support your team in partnership with Product and Engineering.
The role is a rare opportunity to join a fast-growing Series A startup with deep responsibility for a key company priority, mentorship from marketing leaders who have been in your shoes, and meaningful opportunities for growth.
Qualifications
Required:
- You’ve led a growth marketing team of channel experts and analysts
- You’ve overseen multiple paid media channels including SEM and social, with a perspective on how these channels tie together in strategy and attribution
- You’ve succeeded in a role where you were responsible for scaling acquisition and managing CAC, and can speak to ways you set strategy, harnessed data, influenced creative, and iterated on experiments
- You’re comfortable owning functional KPIs (setting, tracking, reporting) and their impact to overall business objectives
- You’re eager to embrace a broad set of responsibilities and collaborate with peers. You’re comfortable diving in on broader topics, shaping company culture, and influencing product strategy
- You have a demonstrated commitment to doing good and helping people
Bonus / Nice-to-Have:
- You’ve led or worked closely alongside lifecycle marketing teams (e.g. email, SMS)
- You have experience developing marketing technology infrastructure (stack, process, operations)
We have a strong commitment to building a diverse team. If you’re from a background that’s underrepresented in tech, we’d particularly love to meet you.
Benefits
This is a rare opportunity to join a startup that has strong traction (substantial funding, well-respected backers, tremendous growth, and many happy customers) but is still small enough that you can have a huge impact and play a role in shaping our culture.
We’re a certified B Corporation tackling a critical social problem. Our mission to help people in need drives everything we do, and your work here will touch many lives.
We offer competitive pay – including equity – and benefits:
- Medical and dental insurance with 100% of premiums covered
- 15 vacation days & 16 paid holidays each year
- Stipends for education ($1,000), fitness ($600), and student loan repayment ($1,200)
- 401(k) and optional HSA
- Free snacks, drinks, weekly lunches, and occasional team dinners/events/retreats
- Flexibility to work remote or from beautiful offices in LA, Phoenix, or Seattle
- Humble, thoughtful, smart, fun colleagues
Location & COVID-19
Today, about a third of our team are in Los Angeles, a quarter are in Phoenix, a sixth are in Seattle, and the rest are fully remote. There are two options for this job:
- Live in Los Angeles, working a few days a week out of our beautiful office in the Arts District.
- Live wherever, work remotely, and travel to LA (on the company dime, of course) as needed to be with your colleagues – probably quarterly (or more if you want).
In short: You can do this job remotely, and we’re committed to empowering everyone with flexibility. But we care a lot about building a great culture and we think some interactions need to happen in person, so we put a lot of thought into retreats, offsites, and other ways to gather.
As for COVID-19: When the pandemic started, we immediately shifted to fully remote to protect our team and shuttered our office. Today, everyone on the team is fully vaccinated, and many come in often (though we don’t require anyone to). Going forward, you can expect that vaccinations will continue to be required for all employees, and that if new variants emerges that’s life-threatening for vaccinated people, we’ll return to fully remote temporarily.
(Note: We sometimes get asked about exemptions for COVID vaccination. Of course we’d make an exception for anyone who is medically unable to get the vaccine. But current CDC guidance is that almost no one falls into this category: the only groups advised not to be vaccinated are folks with a severe allergy to both polyethylene glycol and polysorbate, or who have a documented history of anaphylactic shock from past vaccines. We’re willing to consider good-faith reasons, but please know that for us this is a workplace safety issue and our bar is high when it comes to protecting our team.)
How to Apply
Use the short form below. Questions? Email hiring@atticus.com .