Director, Digital Customer Marketing

Press Tab to Move to Skip to Content Link Founded in 1912, Paramount Pictures works with talented filmmakers to produce and distribute entertainment around the world. The film studio’s iconic logo has opened some of the most successful and beloved films in cinematic history, including timeless classics such as The Godfather, Chinatown, Forrest Gump and Titanic; and blockbuster franchises such as Star Trek, Transformers, Mission: Impossible and Sonic the Hedgehog. Recent, innovative, break-out films such as The Wolf of Wall Street, Arrival, Rocketman, and A Quiet Place have added to Paramount’s film legacy. With a beautiful 65-acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount Pictures’ passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry. Paramount Pictures controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group. Paramount Pictures is a subsidiary of Paramount, which connects with billions of people worldwide through its global brands including MTV, CBS, Paramount Network, Nickelodeon, Comedy Central, BET and streaming service Paramount. Overview and Responsibilities The Director, Digital Customer Marketing is responsible for leading the development and execution of consumer facing marketing efforts with Domestic digital accounts. Working cross-functionally, this executive will be important to the Paramount Home Entertainment team and will lead executions of a vast portfolio of film and TV product to increase awareness, distribution, and net revenue across digital transactional platforms and beyond. The Director will be the “face” of the transactional digital business in engaging key Paramount Global partners, including Theatrical and Paramount. This role will be responsible for analyzing return on investment of media buys and measuring value of merchandising. Additionally, the Director will spearhead ideation, planning and execution of innovative marketing and other programs targeting both traditional digital retailers and non-traditional businesses, aimed at generating incremental net revenue. This role will be LA-based. Does this sound like the role for you? Join us Develop, drive, and implement Customer Marketing strategy and plans for designated accounts that will be performed with a global reach Identify Paramount and Account priorities to develop creative, industry leading initiatives Create account specific marketing plans that will follow the lifecycle of a release from Theatrical release to ongoing catalog opportunities Develop strategies to leverage retailer platforms and media co-op to uncover opportunities around process, measure and track value of merchandising, and create standard processes for accounts Leverage customer functionality and new capabilities to continually identify, test and implement revenue driving programs Establish and continually assess account specific media programs / tactics on an annual basis tied to New Release, TV, and Catalog titles Partner with Paramount Global streaming services to implement mutually beneficial programs that will drive transactional business and subscribers per business objectives Continue efforts to simplify the consumer movie viewing experience by aligning with key partners on messaging, creative and promotions on platforms where transactional and streaming are both available Create and collaborate with team in creation of engaging, strategic presentations to best present Paramount portfolio of titles using Photoshop and PowerPoint skills Key point of contact for internal and external Marketing partners, including Theatrical, Paramount Present and assist in communicating critical initiatives and retail marketing updates in account meetings Work with International counterparts to share key takeaways of successfully driven programs to be implemented in other territories Lead the customization of marketing materials for retail accounts Provide creative briefs and oversee internal / legal approval of customer specific marketing assets as needed for accounts (i.e., creative, social, content) Work with cross functional teams including Brand, Creative, Digital Marketing and Operations to ensure timely communication and execution of sales programs Ensure teams monitor and highlight internally, competitive programs at Store Turn each week Further develop the team by outlining Learning and Development curriculum for each individual Lead by example fostering a dynamic, motivated, collaborative, inclusive work environment Oversee direct and in-direct team members on key projects and releases Ensure persistent learnings of the team through executive development and mentoring efforts Become expert and lead direct reports to demonstrate internal business systems; Enterprise (marketing asset management system), Airtable, Salesforce Lead and / or attend and provide feedback in weekly internal meetings Basic Qualifications: 7 years of related experience Analytical skills as it relates to retail, media, digital marketing opportunities Highly proficient in Photoshop & Microsoft Office; Word, PowerPoint, and Excel Additional Qualifications: Bachelor’s degree or equivalent work experience Experience in digital distribution and/or entertainment industry preferred Strong presentation, planning and organization skills and attention to detail Highly creative and strategic Excellent communication/interpersonal skills, including both written & verbal skills Excellent time management skills; and ability to prioritize workload THRIVES IN A CREATIVE, FAST PACED ENVIRONMENT Able to see opportunities to drive creativity and innovation in an ever evolving marketplace. Can develop and implement ‘big ideas’ but also immediate, day to day opportunities to drive revenue on the core business ACHIEVEMENT ORIENTATION – High performance and “buy in” expected. Accept and achieve challenging goals. Demonstrate ability to achieve successful commercial outcomes. Develop and present ideas persuasively. Shape opinions of key partners BUILDING PARTNERSHIP- Build and facilitate team development and cohesiveness by establishing, communicating and reinforcing values and proficiencies, promoting a culture of collaboration within and between departments DEVELOPING PARTNERSHIPS AND RELATIONSHIPS- Seeks to develop joint strategies, respected for developing an independent, objective opinion on the current and long-term needs, problems and opportunities FOSTERING OPEN COMMUNICATION- Think quickly and diplomatically in response to difficult situations or unexpected questions, communicates effectively across cultural boundaries. Presents confidently and passionately to any audience CHANGE ORIENTATION- Personally models the ability to adapt successfully to changing circumstances. Successfully influences and energizes others to seek and initiate change with widespread benefit LI-hybrid ADDITIONAL INFORMATION Hiring Salary Range: $110,000.00 – 125,000.00. The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible. Paramount is an equal opportunity employer (EOE) including disability/vet. At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.

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