Join Tubi, a premium streaming service leading the charge in making entertainment accessible to all. With thousands of movies and TV shows from studios like Paramount, Lionsgate and MGM, we provide the largest catalog to millions of viewers, all for free. We are committed to building a workforce that reflects our globally diverse audience. We’re looking for great people who are creative thinkers, self-motivators and impact-makers with a passion to help us shape the future of TV.
About the Role:
We are seeking a Director of Content Marketing to lead overall marketing strategy and campaign development for tentpole titles to build awareness, drive new viewers, tune-in, and audience retention. Reporting to the VP of Marketing, you will act as a leader and catalyst who inspires others to deliver bar-raising, best in class content promotional ideas and plans. You will manage partner marketing lead and build future teams to scale content and partner marketing efforts globally.
We are currently mandatory work from home, but for the long-term we would like this hire to be located near San Francisco or Los Angeles.
Responsibilities:
- Ideate and lead buzzworthy collaborations with PR, talent, social, and media teams to generate title awareness and effectively impact business goals.
- Create annual marketing plans and launch calendars that maximize title promotional success on and off platform promotional efforts.
- Partner with product. Operations and engineering teams to build content level promotional opportunities to increase tune-in of content.
- Proactively manage timelines to ensure on-time deliverables, identify potential roadblocks and adjust to mitigate risks and ensure campaigns run smoothly.
- Oversee deliverable flow in-house and communicate effectively with agency and internal- approving final mix, picture, graphics, and legal requirements.
- Monitor and analyze key marketing metrics and campaign performance.
- Responsible for developing and implementing paid media in connection with key marketing relationships with partners
- Support content level promotion across paid and earned media investments with device partners.
Your Background:
- Bachelor’s degree from an accredited university, or equivalent work experience
- 10+ experience in entertainment marketing in premium/streamer environment with management experience leading teams in developing and executing content marketing campaigns end to end.
- Specific marketing, pr, social, creative, media and growth experience launching television series/movies to drive awareness, viewing and engagement.
- Must have knowledge of streaming, media planning, research, and OTT services.
- Strong strategic and creative skills, organization and communication skills are crucial
- Expertise in digital video content best practices, unique creative opportunities across OTT platforms preferrable Roku, along with understanding of traditional creative (trailers, A/V, keyart)
- Must have an ability to multitask and manage multiple priorities
- Must be a team player and leader with a collaborative and generative approach to the business
Tubi is proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are an E-Verify company.
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