Director, Business Intelligence & Accountability

n n n Director, Business Intelligence & Accountability n n General information n nn Agency: Initiative nn nn Job Function: Data & Analytics nn nn Job Ref#: 657 nn n Description & Requirements n nn Position Summary nn nnYour role is to lead Business Intelligence & Accountability for a select group of clients.

This entails building, scaling and elevating a holistic approach to campaign execution and measurement across all channels, and leading the team managing all deliverables for these clients.nn nn Job Responsibilities nn nn Client nn Development of client-specific measurement plans Manage the outputs of day to day requirements and workflow of the client as it relates to Business Intelligence & Accountability Responsible for presentation of research and analytics to client, with support from your team, with focus on recommendations and actionable insights Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution.

Provide research vendor POVs, selection and RFPs, as appropriate  nn Internal  nn Responsible for the management and training of Business Intelligence & Accountability team in media math and analytics fundamentals  Help guide junior members on story-board/ narrative to provide rich insights  Responsible for the best practice application of analytics approach  Ensure Ad Ops processes are aligned with client needs  Proactively collaborate internally across Initiative crafts to ensure a data driven approach to Strategy, Communications Design and Partnerships.  nn Commercial  nn Work with Client Advice & Management to identify opportunities to better support client needs  Develop staffing and proposals for any of your client projects  nn New Business  nContributor to new business as required PRIORITIZATION: nn 80% Client  10% Internal  10% Commercial  nn Key Performance Indicators (KPI’s):  n Client  nn Strong feedback from client teams on Business Intelligence & Accountability contributions.  Able to deliver best in class research and analytics that drive effectiveness and efficiencies  Able to effectively lead the management of the client’s Business Intelligence & Accountability  Accurately and effectively manage clients’ day to day communications  nn Internal  nn Able to successfully manage Business Intelligence & Accountability timeline and deliverables for the team  Able to deploy tools and techniques to deliver best in class Business Intelligence & Accountability  nn Commercial  nn Contributor to organic revenue from Business Intelligence & Accountability nn Desired Skills & Experience nn Bachelor’s degree or experience in related field 15+ years industry experience, including 8+ years of management experience  15+ years in integrated planning role in media, publisher / vendor, or communications discipline (digital, content) Strong experience with automation, business intelligence platforms, digital activation, programmatic, DMPs and be able to articulate a clear POV against each  Strong knowledge of digital marketing technologies, including DCM, Sizmek, Google Analytics, IAS, etc.  Knowledge of Tableau & SharePoint or any other dashboard & data visualization tools  Experience with the following industry tools a plus: Syndicated Consumer (e.g.

Simmons, MRI), Syndicated Sales (e.g.

IRI, Nielsen), Media Consumption (e.g.

N-Power, Arbitron, ComScore), Paid Media Monitoring (e.g.

Kantar, AdViews), Social Media Monitoring (e.g.

NetBase, Sysomos), 1st Party (e.g.

CRM), 3rd Party (e.g.

Blue Kai), Digital Ad Server (e.g.

DART, Atlas, Mediamind) & Site Served, Website Analytics (e.g.

Omniture, Web Trends)  Knowledge of Python, R, or any other advanced analytics software package a plus  Ability to communicate complex concepts at varying levels (from superficial to detailed) to suit the audience  Excellent communication, organizational, interpersonal and problem solving skills  Ability to proactively drive the business forward (i.e.

being able to take the initiative rather than rely on direction)  Ability to delegate and oversee direct reports  Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors  Excellent written, verbal communication and presentation skills  Strong time-management and organizational skills  Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)  Proven problem solving ability  Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure nn Employment Transparency nn nn It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.  nn nn Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.

Duties, responsibilities, and activities may change at any time with or without notice.  nn nn The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990.

The job description will be reviewed periodically as duties and responsibilities change with business necessity.

Essential and other job functions are subject to modification.

Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

nn nn For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com nn n About Us n nn Initiative is different to other media agencies.

nWe are not trapped by a legacy structure primarily centered on paid advertising.

Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.nWe are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market.

Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.We call this Cultural Velocity ™.Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.

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