n n n Director, Business Analytics Hollywood , California n nn About The Brand nn nnBET Networks, a subsidiary of ViacomCBS Inc.
(NASDAQ: VIA, VIA.B), is the nation’s leading provider of quality entertainment, music, news, and public affairs television programming for the African-American audience.
The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, and sub-Saharan Africa.
BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks
– BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.nn nn Overview and Responsibilities nn nnBET+ is a premium online streaming service with exclusive originals and thousands of TV episodes and movies from the best Black creators, like Tracy Oliver, John Singleton, Mara Brock Akil, Will Packer, and many others.
A joint venture between BET Networks and Tyler Perry Studios, BET+ allows users to stream Black culture including hit movies, TV shows, documentaries, stand-up, and specials, all in one place, commercial-free.
The new service from BET Networks, a subsidiary of Viacom Inc., is the official home of Tyler Perry’s film, TV and stage works.
Visit BET.Plus to learn more.nn nnBET+ is seeking a Director of Business Analytics whose primary responsibility is to partner with the acquisition and retention teams to define clear roadmaps for business intelligence and support data-driven decisions to grow the business.
The position is a key hire, providing in-depth analysis across the entire customer journey to support efficient acquisition and improve subscriber lifetime value.nn nn Key Responsibilities: nn nnServe as an inspiring leader and think like a business owner in identifying, measuring, and advocating for focus and investment in those areas of BET+ that are critical to delivering resultsnn nnWork closely with key partners to understand their needs, find opportunities for using data in their operational decision making, and define clear roadmaps for business intelligence and/or data visualization solutionsnn nnDeliver insights, analytics, and reports on a recurring and ad hoc basis to support improving marketing performance, customer insights and optimal content viewing experiencenn nnDevelop strong cross-functional partnerships across the company (e.g.
Engineering, Data Science, Marketing, Content, Product, Operations) to improve data integration that drives BET+ team’s successnn nnWork with BET+ Business Insights team in developing and maintaining sophisticated yet accessible dashboards highlighting key marketing performance indicatorsnn nnUse data mining and statistics to uncover insights in subscriber retention and engagement patterns within data and assist in turning into meaningful insightsnn nnSynthesize large volumes of data and complex concepts into clear accessible insightsnn nnBuild compelling presentations and propose analytical decisions to shape improved conversion and retention strategiesnn nn Basic Qualifications nn 6+ years of direct-to-consumer experience with a proven track record of using data analysis to drive business and growth strategies nn Additional Qualifications nn nnDistinctive problem solving and analysis skills, ability to solve complex and diverse marketing and business problems (commercial, operational, organizational)nn nnExperience with Tableau or equivalent tool to create impactful reports, visualizations, and interactive dashboardsnn nnProficiency with web analytic tools, preferably usage of Google Analytics or Adobe Analyticsnn nnKnowledge of media and advertising (display, digital, paid search etc.)nn nnStrong mathematical or statistical backgroundnn nnProject management skills and experience with process evaluation and design (lean principles)nn nnStrong proficiency with MS Officenn nnA strong passion for entertainment and culturenn nnWilling to take action, a problem solver, collaborative, easy and fun to work with!nn nnViacomCBS is an equal opportunity employer (EOE) including disability/vet.nn nnAt ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off.
From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all.
ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer.
We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.nn nnApplication FAQs (Opens new window)” href=”http://icims.help”> nn nn Location : CityStateForPosting Hollywood, CA nn n n