The Director, Brand Marketing is responsible for multiple aspects of marketing strategy across both B2B and B2C.
The role is ideal for a marketing generalist with skills, knowledge and experience across a range of marketing disciplines.
The position is responsible for sales enablement for two sets of sales teams (advertising sales and licensing), ensuring salespeople have access to tools and materials that help the teams sell more effectively; this includes decks, one sheets, case studies, landing pages, and more.
Further, the Director, Brand Marketing takes an active role in events, conferences, trade shows, and webinars, ensuring the brand is effectively positioned to reach various target audiences.
Regarding consumer marketing, the position is responsible for campaign strategy and execution, asset creation and trafficking, tracking, and analysis.
This position reports to Jukin Media’s Senior Vice President, Head of Marketing and Communications, and is based in Los Angeles.
Responsibilities
- Help plan and execute Jukin’s robust events strategy, coordinating and managing Jukin’s presence at conferences, summits, and tradeshows both in the US and abroad; this includes planning activations, sponsorships, speaking engagements, and cocktail parties, and helping measure success and determine ROI.
- Liaise with internal teams and executives, particularly in sales, to ensure alignment and buy-in for marketing initiatives.
- Lead in the development and maintenance of materials for business stakeholders and sales staff including decks, one-sheets, presentations, video reels, and other materials.
- Define, segment, and profile our customers, and work with sales staff to craft unique approaches to reaching each customer type
- Create consumer marketing plans in tandem with business stakeholders designed to generate ecommerce revenue, drive app downloads, increase streaming viewership, or contribute to any number of other positive outcomes or our advertising business.
- Lead biweekly meetings with our brands and ecommerce units to align various internal stakeholders on marketing priorities.
Requirements
- 5-7 years’ minimum experience in digital marketing
- Deep experience planning and executing conferences, tradeshows, panels, keynote presentations, speaking engagements, webinars and so forth.
- Strong analytical skills, proven ability to understand data with a deep working knowledge of Google analytics, and the ability to work with data analytics professionals.
- Passion for social storytelling and digital video in general.
- Personality profile to fit into a high-growth, entrepreneurial culture that requires teamwork and significant interaction with employees at all levels.
- Excellent communication skills and ability to articulate goals, strategy and executional details to a wide variety of internal and external stakeholders.
- Experience with Salesforce CRM and marketing automation software is a plus.