Digital Solutions Marketing Manager – Medicare

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Digital Solutions Marketing Manager
– Medicare

The Digital Solutions Team in the Medicare Marketing Group is hiring a Digital Solutions Marketing Manager.

He/she will directly support the Member Engagement team to execute using technology to make their strategies come to life.

This individual contributor will serve as an account manager for this marketing strategy team, developing, building and tracking campaigns, and managing data requests.

(This role can work remotely based from any US Anthem office)

Primary duties may include, but are not limited to: Provides strategic counsel on digital best practices and tactics that align with brand objectives/goals.

Builds detailed digital marketing project plans.

Serves as a trusted advisor and digital execution expert to the internal marketing teams and internal business stakeholders.

Serves as a single point of contact on digital marketing issues and resolution.

Coordinates the development and review of digital communication materials with appropriate resources.

Partners with other areas of marketing in support of marketing goals.

Develop requirements, data grids, and segmentation strategy through the efficient handling of complex data sets.

Qualifications

Requires a BA/BS degree; 5 years of marketing experience; or any combination of education and experience, which would provide an equivalent background.

Managed care experience preferred.

For URAC accredited areas the following applies: Requires strong oral, written and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills.

Highly preferred experience:

-Digital Marketing tactical knowledge to include e-mail/SMS, paid social, search, display and native advertising, health care portals

-Technology stack: Adobe Suite and Salesforce Marketing Cloud 

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.
Anthem, Inc.

has been named as a Fortune 100 Best Companies to Work For®, is ranked as one of the 2020 World’s Most Admired Companies among health insurers by Fortune magazine, and a 2020 America’s Best Employers for Diversity by Forbes.

To learn more about our company and apply, please visit us at careers.antheminc.com.

An Equal Opportunity Employer/Disability/Veteran.

Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.

Please be advised that Anthem only accepts resumes from agencies that have a signed agreement with Anthem.

Accordingly, Anthem is not obligated to pay referral fees to any agency that is not a party to an agreement with Anthem.

Thus, any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Anthem.

EEO is the Law

Please use the links below to review statements of protection from discrimination under Federal law for job applicants and employees.

Anthem, Inc.

is committed to helping individuals with disabilities participate in the workforce and ensuring equal opportunity to apply and compete for jobs.

If you are an individual with a disability and require a reasonable accommodation to complete the application process, please email Human Resources at ability@icareerhelp.com for further assistance.

*WARNING : Please beware of phishing scams that solicit interviews or promote work-at-home opportunities, some of which may pose as legitimate companies.

Please be advised that Anthem will never ask you for a credit card, send you a check, or ask you for any type of payment as part of consideration for employment with our company.

If you feel that you have been the victim of a scam such as this, please report the incident to the Federal Trade Commission here by selecting the ‘Rip-offs and Imposter Scams’ option.

Anthem requires a completed online application for consideration of employment for any position.

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