You are:
Subject matter expert in digital media strategy, planning and activation
This role will be working in a project-based, consultative environment
This role will have a primary focus on digital media, but will require some basic understanding of non-paid media channels
As a consultant, you will be a critical strategic advisor that is responsible for developing highly strategic, innovative and tailored client solutions
Work in a team of strategists, responsible for developing integrated, cross-channel strategies, both online and offline
This role collaborates in cross-functional teams, typically with creative, data, tech, audience and business strategists to develop and deploy solutions that deliver against business goals
Strategically plan and develop the right online and offline media mix (both channel and partner) that best delivers against client objectives
Conduct audience and media research.
Analyze multiple data points to develop insights that will inform both media and broader marketing strategies
Synthesize consumer behaviors to inform audience planning and messaging strategies
Collaborate on brand strategy, creative, and messaging approach to align with media objectives
Within the cross-functional team, define, setup and measure experiments across marketing channels
Work with our activation and delivery capabilities to ensure media plans are properly activated, measured and reported
Qualifications
Here is what you need:
Minimum of 3-5 years of experience in digital media planning, buying, ad operations and/or ad tech
Minimum of 2 years of experience buying and actively optimizing programmatic media campaigns using major DSPs (e.g.
DV360, The Trade Desk, etc.)
Minimum of 2 years client facing experience in an agency environment
Minimum of Bachelors degree or equivalent (minimum 12 years) work experience
Bonus points if:
Experience managing a team or junior team members, vendors, client relationships & as a client lead helpful
Solid understanding of the how paid media channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel
Passionate about media, data, analytics and technology
Working knowledge of how offline media integrates and impacts online media
Travel
For now, all Accenture business travel, international and domestic, is currently restricted to client-essential sales/delivery activity only.
Please note: The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities and guidance from a number of infectious disease experts.