Fender Musical Instruments Corporation (“FMIC”) is located in Hollywood, CA.
Our brand mission is to serve players at every stage with products and brand experiences that fuel the pursuit of musical expression.
Within Fender Marketing we are building a global community of active players, fans, followers, artists, and influencers across all of our physical and digital products and channels.
An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage.
A Fender is more than an instrument, it’s a cultural symbol that resonates globally.
We are looking for a Digital Marketing Analytics Manager who will build complex queries to help better understand all aspects of Fender Play including the acquisition funnel, customer journey, daily engagement, retention patterns, and the connection from usage to eCommerce.
This position will be a key cog in driving the analysis for the Play team across both Digital, Product, & Marketing.
As a data-devoted member of the team, you will serve as an analytics expert to help the team make better decisions through the development of relevant insights.
About the Role
Will work closely with a diverse, cross-functional team consisting of the Director of Analytics, VP of Product, VP of Growth, Product Managers, Data Architect and Channel Managers/Directors.
Apply data modeling and statistical knowledge to drive business objectives.
Consolidate and analyze raw customer data from disparate sources to identify marketing insights and opportunities that emerge and make business recommendations to drive product and strategy choices.
Responsible for reporting and analyzing data surrounding Fender Play engagement and usage (e.g.
By SKU, by campaign, by customer, etc).
Model consumer behavior to help the company make predictive decisions based on user characteristics and behaviors.
Define audience segmentation profiles to better understand subscriber base and optimize target marketing.
Build advanced Analytics reporting and dashboards, including the setting up of customer funnels, summarizing key digital performance metrics, segmenting by SKU’s, monthly monitoring and analysis of areas to improve on and optimization campaigns.
Support all spectrums of the business from guidance to executives about KPI drivers to helping functional teams make data-driven optimizations.
Regularly synthesize data into actionable insights and recommendations for the business.
What you need
7+ years of experience in product data science & analytics, business intelligence and/or statistical modeling
7+ years of experience in digital analytics, data analysis, metric development
Experience working with Subscription data
Experience with Tableau, Amplitude or other Data visualization tools
Intermediate level of SQL, Python or R a plus, including knowledge of basic packages and libraries
Hands on in developing and implementing business solutions with techniques such as Data mining, Advanced Analytics, text analytics and natural language processing based methods et
Experience with Google Analytics, Google Tag Manager, and Segment
Ability to translate complex problems and solutions to all levels of the organization and technical/non-technical backgrounds
Must be detail oriented, highly organized and resourceful
Proven ability to produce results with a high degree of accuracy under tight deadlines
Proven ability to support multiple projects simultaneously, while ensuring flexibility in order to meet deadlines
Demonstrated ability to communicate across many levels of the organization
Willingness to work in a fast-paced, dynamic, team-oriented environment
Bachelors degree in Economics, Statistics, Quantitative Marketing, or Business; advanced degree a plus
Experience with e-Commerce data is a plus
Experience implementing A/B and multivariate testing (e.g.
sample size calculations, hypothesis testing, etc) is a plus