Our client is looking for a Digital Analytics Manager to support Media Analytics regarding Paid Search, Paid Social & Google Analytics. More specifically you will monitor, analyze, report, and optimize Website, Search, Display, Video, Social, and Voice of Consumer CRM Ads. You will provide recommendations back to stakeholders, media agency partners, and other cross-functional teams on keyword ROI, Google Analytics (SEO, CTR, CPC, etc.), paid search advertisements, programmatic advertisements, and competitive data analysis. You will work closely with the DXO (Digital Experience Organization) and CXO (Customer Experience Organization), Brand Teams (Squads), Global Analytics team, and the Dashboard Management Team. This role is 1/3 analytics and 2/3 business strategy.
Experience working in an enterprise environment 6+ years of Digital Analytics experience working in eCommerce and/or eRetail industries (Amazon, Target, Walmart)
6+ years of experience with Paid Search and Paid Media 6+ years of experience with Google Analytics or Adobe analytics 4+ years of experience running A/B testing 2+ years of experience visualizing in Tableau or PowerBI