Scopely is a leading mobile games company home to many top-grossing, award-winning franchises includingScrabble® GO, MARVEL Strike Force, Star Trek™ Fleet Command, Looney Tunes™ World of Mayhem, WWE Champions, The Walking Dead: Road To Survival™, YAHTZEE® With Buddies andWheel of Fortune®: Free Play, among others. Scopely creates rewarding, immersive games that empower a directed-by-consumer experience. Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform that personalizes gameplay at scale across one of the most diversified portfolios in the west. Recognized in Fast Company’s ‘World’s Most Innovative Companies’ and #2 on Deloitte’s ‘Technology Fast 500’ as one of the fastest-growing companies in North America, Scopely has achieved more than $1 billion in lifetime revenue by creating game experiences that are an important part of people’s lives. Scopely has global operations in Los Angeles, Barcelona, Boulder, Dublin (DIGIT game studio), London, Tokyo, Seoul, Singapore and Shanghai with additional studios in seven countries across four continents. For more information, visit scopely.com
Community Manager
Reporting into the Head of Growth, you will lead all community development efforts and social media strategy. You have a great understanding of what players want, what they are concerned with, and the game team’s roadmap and capabilities. You will have your finger on the pulse of the community, at all times understanding the hot items that are top of mind of players. And you will be able to drive the social media efforts for the game, working with content managers and the marketing art team for content creation, and design & manage the respective calendar.
Team:
You are a formal member of the growth and marketing team, while being embedded with the game development team and partner closely with live ops and customer service teams. You will be a strategic member of our team, focused on being the voice of the player, helping shape the discourse around our games and us understand and act upon what our players care about most.
The culture of Scopely and this team is highly collaborative, encompassing mutual respect as we all work together to move toward specific goals. We take our jobs seriously, but we don’t forget to have fun while doing it – we do make video games, after all!
What you will do:
- Be the primary conduit of feedback (in and out of game) and share detailed sentiment reports. Have the ability to make decisions based on data, filter what a vocal minority is pushing for and present solutions to the game team
- Familiarity working on player-facing content, from blog FAQs to moderating (and potentially hosting) ‘Dev Diary & Fireside Chat’ style video content around release updates and news
- Play modern competitive mobile strategy games and be able to accurately describe what keeps those players engaged
- Interact directly with our players as an individual personality, in game and out of game, with the goal of fostering mutual respect and open communication between players and the game teams
- Understand player behavior across all levels of engagement (e.g., casual to hardcore) and help clearly explain to the game and marketing teams how those segments differ
- Be able to seek out game evangelists / influencers and engage them to further promote the game
- Accountable for establishing an authentic tone and direction of social media channels at a high level and will collaborate with the customer service and live ops teams, making sure that the team is armed with the key messages and answers for players
- Assist in the execution of community-facing initiatives including contests, offline events, convention presence, and social media initiatives
- Align community content with in game and new IP narrative to connect with the community in authentic ways
- Have a strong affinity and understanding of social media channels like Facebook, Twitter, Instagram and/or YouTube as well as solid knowledge on industry’s best practices of generating engagement with the target audiences
- Work closely with the growth and marketing teams to plan and execute on a strong social and community brand, voice and roadmap
- Develop a sentiment analysis approach to measure where we are and where we want to be for the game, design and implement viable tactics to execute on this approach
- Set acquisition, engagement and retention KPIs and report regularly on performance
What you need
- 3+ years of Community relations experience in the videogame industry
- A strong grasp of Microsoft Office & Google tools (Word, Outlook, PowerPoint, etc.)
- Strong project management skills and the ability to manage a cadence of player content
- Love playing mobile games, especially PvP titles, and be highly engaged in game
- Some proficiency with tools which measure sentiment (i.e. Crimson Hexagon, Netbase, Tracx, others)
- Proven track record of managing impactful social media campaigns
- Experience managing compelling content for all the key social media channels & community forums, i.e.Instagram, Discord, Reddit, Twitter, Facebook, YouTube, etc.
- Proven track record in working cross-functionally
- Outstanding communication skills, including written & verbal direct dialogue with players and presenting clear actionable feedback to the game team
- You know how to write titles, descriptions and tags of content that will attract organic viewership
Education:
Bachelor’s degree (Journalism, Community Management, Communications & multimedia) or equivalent is highly preferred
Bonus Points if you have:
- Experience hosting audio podcasts and/or live video streaming
- Video editing of VOD (video-on-demand) content with an industry-standard NLE including Final Cut Pro or Adobe Premiere Pro
- Photoshop skills in creating/updating static assets and/or creating video thumbnails