In this Campaign Management role, you will contribute to the overall segment marketing strategy, and be responsible for the development, implementation and optimization of multi-channel, full-funnel campaigns that deliver on priority business goals and objectives for our SMB segment. This segment is fast-growing and you’ll be a key contributor to the marketing campaigns that drive a large portion of our pipeline and revenue goals.Responsibilities: Campaign design and strategy Program management for the campaigns they oversee Ongoing reporting and optimization Target audience expertise Advises on marketing channel mix (email, paid social, organic social, live events, virtual events, display, content syndication, etc.) Content marketing strategy Content development Supports lead nurture and lead flow Stakeholder engagement and management Internal communications Campaign and event goal creation Demand generation strategy Paid media planning and consultationREQUIRED SKILLS* 5+ years’ experience in a high-tech B2B demand generation, campaign management, or field marketing role.* Experience driving demand generation efforts using multiple marketing channels.* Experience working closely with field marketing or sales and account teams to develop collaborative plans.* Experience building, launching, and reporting on campaigns using Marketo and Salesforce.com or other email and CRM platforms.* Bachelor’s degree in Business, Liberal Arts, Communications, or comparable education/experience.PDN-960a9571-5122-4dd3-927f-0b9ac80e24ab