At Meta, we are building the tools and experiences that make people feel closer together. The Reality Labs (RL) group brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. This includes Meta Quest and Portal products, Augmented Reality (AR) and Virtual Reality (VR). The Reality Labs Marcom team is looking for a brand marketer with experience defining and driving an inclusive brand strategy in a fast-growing, category-defining global company. This person will be inspired by our vision for the metaverse and the opportunity to build it together with a diverse community of builders. The Brand Marketing Manager, Inclusive Marketing will be responsible for defining global marketing strategies with a focus on diversity and inclusion, developing holistic marketing plans, and driving breakthrough campaign work that effectively builds a sense of belonging within our brand and drives both short and long-term business outcomes. The ideal candidate will have experience with technology and/or brands in the culture zeitgeist and a deep desire to drive work that reaches underserved communities and creates culture. They will bring analytical rigor, deep understanding of consumer and cultural dynamics, cross-channel expertise, the right mix of brand and product knowledge and flawless delivery to lead integrated campaigns that truly move the needle. To be successful in doing this, they must be an expert communicator and able to lead a highly cross-functional team towards a clear outcome. They will be adept at balancing the need for exceptional work while keeping up with the pace of an organization famous for moving-fast.
- Lead culturally relevant creative marketing strategies, executions and campaign development through a strategic lens on diverse and/or underrepresented communities to meet both short- and long-term brand and business goals
- Distill and craft inspiring creative briefs from inclusive consumer and cultural insights
- Collaborate closely with partners throughout the Reality Labs organization and across Facebook, including Marketing Insights, Analytics, Product Marketing, Creative, Media, International Marketing and Meta Company Marketing to deliver campaign strategy and execution of global integrated marketing initiatives
- Steward the integrated marketing processes with the team and cross-functional partners, from concept, launch, iteration and optimization
- Work in partnership with the Brand Inclusive Marketing team (RL DEI Marketing) to ensure strategy and campaign work ladders to the overarching RL DEI positioning as well as established DEI principles and values
- Manage and track campaign budgets across external agencies and internal cross functional teams
- Lead strong relationships with external agencies, using communication plans, briefs, message strategy and frameworks to guide differentiated storytelling and execution
- Manage global collaboration for campaigns with regional marketing counterparts
- Confidently present to marketing leadership, cross functional leadership and product leadership teams
- Lead escalation of particularly risky, complex, innovative or significant marketing program concerns or blockers with leadership
- Build a diverse and inclusive environment across the team, models inclusive behaviors and holds others accountable for ensuring the same
- 5+ years experience developing and driving insight-fueled marketing strategies and plans at an agency or consumer brand.
- Experience composing inspiring and innovative creative and research briefs.
- Experience managing creative, complex and multi-channel campaigns (including advertising, communication, content, email, social, events, web, sales enablement, and product education) in partnership with product marketing, creative and production teams.
- Well-versed in the various marketing channels with a basic understanding of channel function and formats. Demonstrates an understanding of marketing and sales funnels and how different tactics and channels drive impact across the entirety of a prospect and customer journey.
- Experience with analyzing and drawing conclusions from a broad set of data. Experience turning that into actionable recommendations.
- Experience strategically evaluating a plan and its objectives at a high level while still managing the details of execution. Thinks strategically and efficiently in a fast-paced environment, escalating priorities and working with cross-functional teams to make crucial decisions in the midst of campaign execution.
- Experience in consumer product categories and brands such as consumer technology and hardware or gaming.
- Bachelor’s degree
- Experience in delivering inclusive consumer-centric marketing campaigns
- Experience working on global brands and developing strategies/work for multiple regions or markets
- Experience working for a developing or emerging brand with multiple products
- 8+ years experience developing and driving insight-fueled marketing strategies and plans at an agency or consumer brand
Facebook’s mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we’re building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we’re creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities – we’re just getting started.
Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.