Description
Thank you for considering a career opportunity with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.
Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.
The Role
We have an exciting new opening for a Brand Marketing Director in the Brand Team at Moonbug for one of our preschool shows, Morphle.
Morphle is a fantasy-adventure show for preschoolers showcasing the magical friendship between Mila & her transforming pet Morphle, who team up to save the day. Earlier this year, we launched a brand-new 3D format, embedded life-skills into the storytelling and expanded the character world. We also signed a deal to produce our first Original series with Disney, launching in 2024.
The Brand Marketing Director will be responsible for driving affinity and growth of the Morphle brand globally, leading the annual marketing plans from conception to execution. Results will be measured in audience and revenue growth.
Further, the Brand Marketing Director will work with our research and insights partners to lead audience insights, set the direction for the optimal exposure through existing marketing and distribution channels, work with our many brand partners to build a holistic brand experience across partner and Moonbug channels as well as create and implement marketing plans and analyze the impact of our efforts.
This role is a great opportunity for someone with a business, marketing or similar degree and previous experience in a brand marketing role, ideally within an entertainment and/or kids-focused business, to work in one of the most exciting kids’ entertainment companies.
The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel – ideally with prior experience within cpg, entertainment and/or family marketing. Also critical to the role is a deep understanding of how marketing can drive commercial success, while ensuring the long-term health of the brand. Brand strategy experience is critical to the role including audience insight identification, defining the brand DNA and positioning.
The successful candidate must be autonomous, strategic and self-organized, while creative and self-motivated; have strong attention to detail and great communication skills. The candidate must also be proactive, process-driven, meet committed deadlines and great at working collaboratively in a fast-paced, international environment.
You will be working collaboratively with cross-functional teams including creative, comms, distribution, YouTube, retail, consumer products and brand partnerships as well as research and insights partners to deliver world-class experiences for our audience.
Responsibilities
- Collaborate with Brand owner (GMs) & Sr. Brand Marketing Director (U.S.) to set marketing strategy and annual plans for the brand globally.
- Work closely with GM to define the vision for the brand. Be the steward to protect the brand vision, mission and values while ensuring all marketing efforts align with brands’ commercial needs.
- Develop annual franchise and marketing plans partnering with internal and external partners.
- Be the expert on the brands’ target audience and consumer, and lead consumer insights plans.
- Develop and implement strategies to drive affinity for our brands, drive consumption of our content, engagement on marketing touchpoints and drive conversion on retail partner platforms.
- Establish relevant KPIs for marketing plans. Track department performance against KPIs to identify opportunities to improve department performance, increase brand scale, and enhance efficiency of marketing spend.
- Oversee creation of brand assets including trailers, sales materials, style guides and other marketing materials.
- Support licensing and distribution partners to develop and execute strategies across their business units and channels integrating with our marketing channel infrastructure.
- Oversee brand marketing team collaborations with internal cross-functional teams like content, brand partnerships and legal for campaign approvals and coordination.
- Develop robust test & learn plan to improve franchise performance across channels, based on data & analytical insights
- Responsible for managing marketing budget
- Drive innovation with partners to get them excited to promote our fun and enriching shows and characters.
Requirements
- You have 8+ years’ experience in a marketing role or brand strategy role with a strong focus on digital marketing
- Experience within cpg and/or family entertainment a benefit
- Bachelor’s degree required. Masters/MBA degree preferred
- Analytical mindset with an understanding of acquisition funnel, performance marketing KPIs and profitability levers
- Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact campaigns and initiatives
- Strategic self-starter with ability to navigate cross-functional teams. Must have a proven track record of successfully driving high impact projects from start to finish
- Strong presentation skills with the ability to effectively present ideas and concepts to internal/external stakeholders at all levels
- A strong communicator (written and oral) with a can-do, positive attitude who is calm under pressure and can influence and achieve buy-in at all levels
- Able to prioritize, multi-task and work under pressure in a fast-paced environment
- Hungry and curious – constantly bringing new insights, ideas and opportunities to the brand
- Passion for brands that move fast and shape culture
- Fluent English, essential; other languages beneficial
- Excellent Excel and PowerPoint skills
- Sense of humor and desire to have fun!
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Wellness Resources
- Others