Martindale-Avvo comprises some of the leading players in the online legal space, including brands that have been trusted for generations: Martindale-Hubbell®, Avvo® and Nolo®.
We provide comprehensive legal marketing solutions including real-time lead generation, online legal profiles, live chat, website creation and lead intake and retention services.
Our network of resources, including Martindale.com, Avvo.com, Lawyers.com, Nolo.com and other top-ranking destinations, attracts over 25 million consumers per month — making us the largest legal network online.
Martindale-Avvo, a division of Internet Brands, is currently seeking an Associate Marketing Manager who would be responsible for working with marketing directors to develop and implement customer acquisition and retention strategies across multiple business units.
Responsibilities:
Partner with Marketing, Sales, and Senior Leadership to develop and implement go-to-market strategies, marketing campaigns and digital collateral to drive demand. Manage budget reporting and maintenance utilizing data obtained from Salesforce, Google Analytics and internal Reports.
Build landing pages and intake forms for marketing initiatives using 3rd party tools such as Pardot, Instapage, etc.
Create segmented approaches using dynamic content and deploy testing for optimizing conversions.
Strategize and build lead nurture campaigns, scoring, and cadence with marketing managers to effectively move prospects through a demand funnel and through customer onboarding.
(note: already completed this objective for MN, Ngage and Captorra lead gen and retention drips) Leverage market data and input from internal departments (Sales, Customer Support) to develop and produce marketing initiatives.
Qualifications: -3+ years of marketing experience in a B2B environment.
– Demonstrated strategic planning experience.
– Strong writing and editing skills.
– Demonstrated project management skills.
– Strong collaboration, communication and presentation skills.
– Experience A/B testing emails, landing pages.
– Meticulous attention to detail and an eye for quality.
– Experience with marketing automation (Marketo, Hubspot, Pardot, Eloqua) preferred.
– Salesforce experience preferred.
– SEM campaign management experience a plus.
– Strong work ethic and demonstrated ability to operate in a fast paced, dynamic environment.
We Offer: Hands-on, continuous training PTO + Paid Holidays Competitive benefits: medical, vision, dental and life 401(k) Match Fun working environment
About Internet Brands: Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel.
The company’s award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients.
Internet Brands’ powerful, proprietary operating platform provides the flexibility and scalability to fuel the company’s continued growth.
Internet Brands is a portfolio company of KKR and Temasek.
For more information, please visit www.internetbrands.com.
Internet Brands and its wholly-owned affiliates are an equal opportunity employer.