We are an assembly of data, talent, and technology.
Assembly is a global marketing services company designed with the modern mixture of media expertise, powered by data, technology, and consulting solutions that help the best brands on the planet find the change that fuels growth.
Were not built like anyone or anything else. Weve assembled a market-leading collection of data, talent, and technology to deliver something thats truly distinct and capable of driving transformation, change and growth to marketing leaders worldwide.
When you become part of Assembly, you become part of a global community of digitally-led experts with 1,600 people in over 20 countries and 30 office locations around the world.
At Assembly, we also know our purpose is more than media. The agency is proud to have 10+ years in dedicated social and environment Impact work, and our mandate is to leave the world better than we found it. In March 2022, we were named Ad Ages first-ever Purpose-Led Agency of the Year atop the A-List.
Assembly is looking for an Associate Director, Programmatic to bolster our Programmatic team. The Associate Director is responsible for the growth and flawless delivery of a portfolio of programmatic campaigns. Our Associate Director will partner with account and media teams to develop strategic programmatic engagements that are centered on business objectives. The Associate Director will then work to activate biddable media with support of their team, dividing responsibilities to ensure programs are regularly reviewed, performance analyzed, opportunities identified, and optimizations executed. The right candidate will have a strong grasp of media analytics and be able to derive actionable insights as well as clear communication to account teams and clients. We are looking for a self-starter, results-driven, details- and numbers-oriented individual who can solve problems creatively.
Responsibilities
- Help identify, craft and present opportunities to leverage programmatically purchased media to support client objectives
- Support programmatic sales and growth by serving as programmatic partner to all account and media teams
- Proactively work to identify cross-channel integration opportunities and programmatic campaign improvement
- Act as a participant and leader in regular knowledge share sessions to support organizational education initiatives and nurture innovation, optimization and integration strategies
- Stay current on platform features and techniques for activating, measuring and optimizing media programs
- Collaborate with platform, inventory and data partners to develop, activate and optimize targeted programs
- Support the development of process standards and train team members on the how and why
- Oversee campaign set-up of programmatic buys in DSPs
- Oversee campaign QA process
- Work with traders to evaluate performance and optimize across dimensions including audience, inventory, ad format, creative messaging, etc.
- Assist traders to manage program pacing and performance
- Troubleshoot issues on all pre-production and live campaigns
- Support traders growth and development including areas of campaign management and communication
- Support account team in delivering regular performance and optimization updates
- Support account team in delivering program recommendations to evolve and improve over time, including providing insights into campaign constraints and untapped potential
Requirements:
- 5+ years of experience with DSP platforms (self-managed) The Trade Desk, DV360, Amazon, Rokus OneView DSP, VerizonDSP, Amobee, etc.
- Ability to interpret campaign performance with regards to programmatic variables Geo, device, demos, behavioral, creative, targeting layers
- Tactical execution experience CTV, Native, Proximity targeting, Prospecting vs Remarketing, PMP executions, Audio/Video, SSP direct deals.
- Proficiency in Excel is required
- Experience training, mentoring and managing team members
Preferred:
- Proven command of ad-server or ad-operations technologies (e.g., Doubleclick) is preferred
- Experienced managing a team and career path
- Certifications with Campaign Manager 360, Display & Video 360, The Trade Desk Edge Academy
At Assembly, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, status as a protected veteran, among other things, or status as a qualified individual with disability. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. EEO Employer M/F/Vet/Disabled.
Associated topics: administrative coordinator, administrative officer, administrative staff, administrative support, assist, asso, document, front desk, operational support, records management