General information
Agency: UM
Job Function: Planning
Job Ref#: 3018
Description & Requirements
Position Summary
The Associate Director, Portfolio Management role is responsible for guiding both the strategic and the day-to-day management of the media planning process for a major theatrical/home entertainment/television account.
The Associate Director will need to have proficiency across a variety of media platforms, including broadcast and digital media.
This person should enjoy working in a fast paced, constantly evolving ecosystem, have a vested interest in the entertainment landscape and marketplace, and should be an experienced team leader.
Job Responsibilities
Develops and executes strategic media plans with a multi-media, integrated approach Supervises development and implementation of targeted, innovative media solutions consistent with media strategies Ensures timely creation and delivery of work to clients by working across an inter-disciplinary team that includes Investment, Strategy, Analytics, and Research
· Contributes to annual upfront strategy development and implementation for both broadcast and digital
Guides tactical components of client media campaigns, such as flow charts, spreadsheets, PowerPoint presentations, and budget summaries Prepares and delivers effective presentations as necessary, both internally and client facing Plans, directs, supervises, and coordinates work activities of subordinates and handles all personnel requirements for immediate staff including training, development and mentorship Supports leadership/management with adhoc requests and projects Provides mentorship and counsel to Managers, Senior Associates, and Associates; manages timelines and deliverables while also ensuring career development and growth Contributes to inter-agency projects where applicable
Desired Skills & Experience
Work Experience:
Five to Seven years of experience in media planning Success in staff – both junior and mid-level
Skills:
Strong presentation skills in internal, vendor, and client meetings Excellent written and verbal skills Ability to manage multiple projects simultaneously Solid awareness of industry trends and planning/measurement models Understanding of marketing and communications process Ability to work both autonomously and in a group dynamic
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.
Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990.
The job description will be reviewed periodically as duties and responsibilities change with business necessity.
Essential and other job functions are subject to modification.
Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com
About Us
A full-service media agency, UM strives to Futureproof our clients’ businesses through our relentless pursuit of better science, art and outcomes.
Founded in 1999, UM is made up of entrepreneurially-minded strategists, planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists—over 4,800 employees across 130 offices in over 100 countries around the world.
A part of IPG Mediabrands, UM’s global headquarters are in New York, with six additional US offices in Birmingham, Dallas, Detroit, Los Angeles, Miami, and San Francisco.
UM’s vision to Futureproof our clients for today, tomorrow, and beyond wouldn’t be possible without our Better People.
UM’s culture is an inclusive one, where people belong and are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team.
UM’s Executive Leadership Team is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to an active culture club.
They proudly uphold the following values: Courage: Our courage to take risks drives our ability to set new industry standards.Curiosity: Our relentless curiosity drives relentless innovation.Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.
Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.Caring: We care about being a diverse agency where everyone feels motivated and supported.Candor: Our candor through open and constructive dialogue ensures better outcomes for our people and our clients.As a company, UM is constantly pushing to improve, under their Better Science, Better Art, Better Outcomes banner, striving to set the bar in the ever-evolving media landscape.
Their efforts have yielded a number of new business wins recently including Aetna, American Express, Columbia Sportswear, Gallo Wine, Henkel, and Quicken Loans.