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Associate Director, Consumer Strategy (ad agency exp.)
Los Angeles, CA
· Marketing/Public Relations Job Summary of the Associate Director, Consumer Strategy position
Integr8staff seeks an Associate Director, Consumer Strategy with a proven track record and expertise in the multicultural consumer marketing segment.
The Associate Strategy Director will apply their critical thinking to clients’ integrated marketing campaigns across all projects and efforts.
Responsibilities of the Associate Director, Consumer Strategy position
Lead day-to day strategy efforts for various accounts
Serve as an ethnographic insights strategist to lead new business/initiatives that require expert cultural planning knowledge.
Drive information gathering and filtering, providing valuable business and customer insight regarding cultural trends, behavioral shifts of the clients’ marketplace to appropriate account management, creative and media departments.
Lead both qualitative and quantitative research efforts (project management, presentation of results, etc.) of behalf of the clients.
Integrate with the Strategy & Account Management teams to continue to build out the company’s multicultural expertise.
Develop and communicate the brand/positioning
– story portions of communications plans or other recommendations to agency and client
Deliver upon overall timeframes and deliverable milestones for strategy and research projects and related components, etc.
to deliver according to client/staff expectations
Demonstrate good listening skills, fostering an environment of professional commitment and mutual trust
Communicate upstream and downstream in a timely, respectful, productive and supports the company’s and project goals in a manner that is informative, and succinct.
Operate as a collaborative, team player engendering respect, trust and dependability
Integrate strategic planning insight and knowledge into the creative brief development process, client planning process and overall client business
Provide insight on current trends, barriers, etc.
impacting purchase of client products and services
Analyze, strategize, and assist in the development of marketing plans and positioning papers as it relates to the category, business and client needs
Work with key internal agency team counterparts to identify new opportunities and drive “wins” on the client’s business.
Requirements of the Associate Director, Consumer Strategy position
Bachelor’s degree in Marketing/ Advertising or related field.
7-10 years of experience in multicultural Advertising and/or Marketing
Subject matter expertise in brand strategy & research is required
Demonstrated ability to make complex subjects understandable
Solid understanding and promotion of creativity in the strategic process
Strong strategic thinking capabilities
Must be able to inspire, motive and demonstrate leadership competency
Excellent written and verbal communication skills
Focus on details and organizational skills
Updated resume is required for consideration.
Only Local candidates will be considered
– Position does not offer relocation or visa sponsorship.