Position Summary We are passionate about research and analytics. We are resourceful and inventive. We plan the work and work the plan (adapting along the way). We are experts in audience research, the measurement of media outcomes (reach, impression, frequency, verification and validation). We drive the development & use of audience investment decision tools. We are experts in measuring how audiences respond to media (Paid, Owned, Earned) and the optimization methods to make media & message work harder. We drive the use of Response Analytics to make media investment decisions. The Manager Advanced Analytics is a key player within Initiative, reporting to the Group Director, Advanced Analytics. A successful candidate has an entrepreneurial spirit, can engage and consult with clients in economic insights, and can drive strategic thinking into client marketing. Key Responsibilities Own analytics relationship with clients on market mix modeling, and media effectiveness measurement and digital reporting and continually engage and consult with them. Provide on-going analytical leadership in regards to media/marketing mix modeling, attribution, and media optimization for clients. Provide support in developing analytic responses to client strategic issues. Topics may include media mix modeling, cross-channel attribution, and strategic budgeting decisions, digital KPIs. Work in an integrated fashion with client marketing insight and marketing professionals to make recommendations based on analyses and experience. Work with internal stakeholders to enhance analytic processes, and develop new capabilities to increase real-time media allocation optimization. Communication skills to convert complex analytical processes into easily digestible communications for both research and non-research audiences Desired Skills & Experience Graduate degree is a plus 5 years’ experience in statistical and econometric analysis, with emphasis in the area of Marketing Mix Analysis Expertise with advanced analytic techniques, such as multivariate regression analysis, Bayesian shrinkage, predictive modeling, logistic regression, factor analysis, sales forecasting, response prediction, advertising effectiveness, market mix and ROI measurement, data visualization, simulation and optimization. Comprehensive understanding of metrics: Media (e.g. impression, GRP, CPV etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), Statistics (Correlations, sample sizing, t-value VIF etc.). Knowledge of a variety of analytic tools. Fluency in Python, R, or any other advanced analytics software package. Knowledge of Tableau & Sharepoint or any other dashboarding & data visualization tools. Strong project management skills and the ability to simultaneously lead multiple ongoing project streams. Experience with the following industry tools a plus: Syndicated Consumer (e.g. Simmons, MRI), Syndicated Sales (e.g. IRI, Nielsen), Media Consumption (e.g. N-Power, Arbitron, Comscore), Paid Media Monitoring (e.g. Kantar, AdViews), Social Media Monitoring (e.g. NetBase, Sysomos), 1st Party (e.g. CRM), 3rd Party (e.g. Blue Kai), Digital Ad Server LI-DNI Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.The salary range for this position is $120,000 to $140,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications. Minimum Salary 120,000 Maximum Salary 140,000 Employment Transparency It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodationmbww.com. LinkedIn Recruiter Tag LI-DNI