About Sketchy:
Sketchy is a visual learning platform for students & professionals to effortlessly learn and recall information through art, storytelling and spaced repetition. The company was born when four medical students began creating sketched stories to distinguish and memorize similarly named viruses, and they realized that the same learning methodologies could be used across a variety of subjects.
Since its inception in 2013, Sketchy has become the premiere learning destination for medical students around the world. It’s used by 1 in 2 medical students in the United States, has an alumni base of over 300,000 students and helps students answer questions 77% faster than conventional teaching.
Sketchy is a TCG (The Chernin Group) portfolio company (joining other companies such as Headspace, Food52, Barstool Sports and Crunchyroll) and a Reach Capital portfolio company (joining other start-up companies that bring a playfulness to learning).
About the Role:
Sketchy is looking for an Art Director (Marketing) to lead strategy and content creation for all growth related initiatives. You will support all lifecycle and performance campaigns, working closely with the Senior Manager, Growth Marketing. You will be responsible for bringing Sketchy’s unique brand and voice to life and applying to innovative growth campaigns that convert targeted audiences. You will touch all parts of the audience and revenue generating funnels, including organic social media, paid search and social, email, influencer and ambassador programs, audience research, press, marketing landing pages, referral programs, and more. You will be reporting to the Head of Marketing and will work hands-on and collaboratively with leaders in audience development, growth, copywriting, and product. For the right person, this is an exciting opportunity to grow into a leadership role at a next generation platform of education technology. Come make learning unforgettable and fun!
Working at Sketchy
We are headquartered in Los Angeles but have teammates that collaborate remotely from cities across the United States. As travel and working conditions return back to “normal”, we will find opportunities to increasingly meet and collaborate in person. While you will always have a seat to work from our Los Angeles HQ, our transition to a remote-first company will allow you to work from the location of your choice in select states across the country
Location: This role is open to remote employees in select US states: Texas, California, New York, Hawaii, Illinois, Colorado, Massachusetts, Washington, and Washington, D.C
Key Responsibilities:
* End-to-end delivery of marketing projects — creating brief requirements and leading and participating in the entire creative process.
* Development and execution of creative concepts (both independently and with the team), and have the ability to craft a story through your design work.
* Integrate Sketchy brand across all marketing campaigns including, messaging, identity, color, typography, and graphic elements.
* Creating digital marketing collateral for organic and paid social, email, infographics, and presentations, as well as OOH print and digital materials.
* Strong understanding of digital and social platforms including, but limited to, Instagram, TikTok, YouTube, Facebook, and mobile and desktop web.
* Collaborate across all key functional areas of the Sketchy business including, but not limited to, growth, audience development, product, and sales.
* Flexible and able to turn on a dime — determine solutions/alternatives when necessary.
* Presenting to key business stakeholders.
Preferred Experience:
* A minimum of 5-7 years of professional design experience with 2-4 years of experience as an Art Director or senior designer.
* Portfolio is mandatory for consideration.
* Hands-on experience leading the entire creative pipeline from brief to execution across digital and social media platforms.
* Hands-on experience with branding elements and their application, including logo, typography, color, web layout design, print production, and package design.
* Highly proficient in Adobe Creative Suite, with a focus of importance on Photoshop, Illustrator, and Premiere. Additional video editing software experience is highly valued.
* Thorough understanding of digital and print best practices, including export settings, file formats, social safe zones, print material, and more.
* Strong knowledge of email design and best practices.
* Proficiency in Google Suite
* On top of emerging platforms and trends in the digital space
* Comfortable in a fast-paced environment and working across multiple projects simultaneously.
* Authorization to work in the U.S.
What We Offer:
* Competitive compensation plan
* Innovative, high growth and collaborative culture
* Generous PTO package with floating holidays
* Fun team events (Monthly and virtual for now)
* Great Benefits including Medical, dental, vision, 401k, and more
SketchyGroup LLC is an Equal Opportunity Employer. All applicants will receive consideration without discrimination on the basis of race, religion, color, sex, age, sexual orientation, marital status, national origin, disability or any other basis prohibited by applicable law.