Acute Care Marketing Manager, Video

Company: KARL STORZ Endoscopy-America, Inc. (KSEA)

Job Code: 12503

Pay Grade: US-C17

Description

KARL STORZ SE & Co. KG based in Tuttlingen, Germany, is a family-owned, global company committed to benefiting humanity by advancing medical technology through innovation and education.

For more than 75 years, KARL STORZ has been dedicated to earning its international reputation as a leader that designs, engineers, manufactures, and markets all its products with an emphasis on visionary design, precision craftsmanship, and clinical effectiveness.

We are currently seeking an Acute Care Marketing Manager, Video for the technology vertical at KARL STORZ. In this role, you will develop and deploy strategies and content to grow and drive market share growth of our acute care video portfolio. The Acute Care Marketing Manager will be responsible for customer and market trend understanding, content development, and market share growth to drive portfolio sales and profitability; ensuring that the most creative and effective content is in the right place at the right time to drive sales; and oversee social media strategies.

Responsibilities

Key responsibilities will include, but may not be limited to:

Market Understanding

• In depth understanding of customers’ needs, including various buyer personas
• Working knowledge of 3rd party market data sources and ability to translate to Market Share estimations and market potential
• Ability to research, understand and analyze competitive portfolios and trends
• Awareness and investment in Technology Trends in the Hospital Operating room setting

Collaborates cross functionally

• Ability to work collaboratively across all US corporate functions, including Enterprise Sales & Service, Revenue Operations, other Marketing Specialties, Medical Affairs and more.
• Ability to work strategically with the Sales Organization to understand our internal-customer needs and also be acutely in tune to the Customer needs
• Ability to work effectively with the Global Marketing and Product Management/Development organizations related to global campaigns, roadmap planning, etc.

Creativity

• Develop product launch strategies
• Collateral and content development including tools, presentations, reference guides, launch materials, etc.
• Partnership with US Integrated Marketing Communication as well as Global Marketing

Requirements

• Bachelor’s Degree in Marketing or Technical related field with Marketing experience, MBA preferred
• 3-5+ years of demonstrated experience in the medical device marketing industry
• Knowledge and experience in technical market segments preferred
• Aptitude with a Technical Portfolio
• Experience in social media strategy
• Track record of working collaboratively in a matrixed environment
• Proven track record of successful portfolio results
• Demonstrated outstanding personal leadership
• A true team player with excellent interpersonal skills and the ability to work with executives both within the company, its partners, and its clients
• Proven ability to work under pressure
• Excellent communication and organizational skills
• Analytical and budgeting skills
• Highest standards of ethical behavior
• Excellent at multitasking, given prioritization & timelines
• Willingness to travel 30%

#LI-CW1

Vaccine requirements at KARL STORZ due to COVID-19
KARL STORZ is committed to maintaining a safe work environment for our employees and therefore we require the COVID-19 vaccine for all of our employees unless otherwise due to an underlying medical condition or sincerely held religious beliefs. During the interview process, we encourage you to ask how COVID-19 may impact the role you are seeking and if you require a reasonable accommodation regarding the vaccine requirement see below on the process for requesting accommodation. Please click here to learn more about our overall response to COVID-19.

Employee Benefits Program Overview for U.S. Locations

• Medical / Dental / Vision including a state of the art wellness program and pet insurance, too!*
• 3 weeks’ vacation, 10 holidays plus paid sick time*
• 401K retirement savings plan providing a match of 60% of the employee’s first 6% contribution
• Section 125 Flexible Spending Accounts
• Life, STD, LTD & LTC Insurance
• Tuition reimbursement of up to $5,250 per year
• Fitness reimbursement up to $200 annually
• Employee referral program of up to $2,000 per hire
• And much more!

*Field sales, internships and part-time employees are not eligible except for where required by state law.
Non-employees, including temporary workers and consultants, are not eligible to participate in KARL STORZ benefits program.

KARL STORZ reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. Additionally, KARL STORZ, through its supervisors, may require an employee to perform duties outside their normal description within the sole discretion of the supervisor. Employee must comply will all applicable KARL STORZ policies and procedures.

Equal Employment Opportunity & Reasonable Accommodation Statement
KARL STORZ is committed to creating an inclusive space where employees are valued for their skills and unique experiences. To achieve this goal, we are committed to diverse voices and all applicants will receive consideration without regard to race, color, sex, national origin, disability, veteran status or any other protected characteristic. KARL STORZ is also committed to providing reasonable accommodations during our recruitment process. Should you need assistance or accommodation please email us at …@karlstorz.com.

Notice to Employment Agencies
This recruitment assignment is being managed directly by KARL STORZ’s Human Resources team. Human Resources will reach out to our preferred, contracted agency partners in the rare instance additional talent options are required. Your respect for this process is appreciated. KARL STORZ does not accept unsolicited Agency resumes. Resumes received which were unsolicited by KARL STORZ Human Resources department will be ineligible for referral fees.