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Account Supervisor

IW Group Inc.

This is a Full-time position in Los Angeles, CA posted May 2, 2021.

The Account Supervisor is responsible for designing and implementing strategies to build award-winning total market and multicultural campaigns, maximize reach through mass market, Asian American, and social media, events and activations that drive ROI.

This role will require the candidate to have experience and expertise in both the Asian American and general consumer markets.

ESSENTIAL FUNCTIONS:

Publicity/Social Media/Influencer
Design, lead, and implement publicity strategies that align with client goals Lead planning and execution of publicity campaigns for multiple accounts Pitch traditional and online media outlets for coverage

· Remain up to date with the latest news and social media trends by reviewing the trades daily
Maintain a high awareness of pop culture, industry trends and technologies Comprehend and actively navigate the total market and Asian American press landscape Research benchmark trends and audience preferences related to the industry and multicultural communities Participate in key account group brainstorms, strategy and creative sessions, contributing digital/ interactive/ media/influencer ideas Design and deliver training and skills development for local teams Set specific objectives and report on KPIs Implement integrated strategies and best practices across various media and social platforms Educate pertinent staff on the latest trends, techniques, and developments in public relations and digital marketing.

Serve as a main point of contact for multiple clients Create and execute mediable and content-able campaigns

OTHER FUNCTIONS:
Assist in preparing and presenting to prospective new clients Engage in professional and community organizations related to the agency’s and client’s business/industry Participate in other duties as assigned

MINIMUM JOB REQUIRMENTS:

Education:

· Bachelor’s Degree in Public Relations, Communications, Marketing or a related field of study

Experience:
Minimum of 5-8 years professional work experience with clients and developing business within an award-winning public relations, marketing, advertising or digital agency Minimum of 5 years in a client-facing managerial role or above Relevant experience in media and influencer relations Relevant experience across key social media properties including, but not limited to, Facebook, Twitter, YouTube, Pinterest, Instagram, blogs, etc.

Content distribution expertise spanning owned, earned, and paid digital channels Played a key role in notable campaigns

Knowledge, Skills and Abilities:
Must have excellent client relations/people skills Excellent communication skills (verbal, written and editing) Possess a deep understanding of the Asian American landscape Highly developed strategic, planning and creative PR skills Understanding of the entertainment and Asian American media landscape Understanding of creative aesthetics and attention to detail in all creative matters Must possess good organizational skills, demonstrated initiative, flexibility, sound judgment and a positive attitude Must possess ability to multi-task and effectively manage deadlines Ability to create budgets and monitor expenditures Ability to play a critical role in pitching reporters Proficiency in all basic software (i.e., MS Office) and social media platforms Stay up to date with current technologies and trends in social media, design tools and applications Strong media contacts and understanding of modern media landscape Commitment to getting the job done (aka willing to work long hours when necessary) Must be willing and able to travel A sense of humor; flexibility Multicultural knowledge and experience highly preferred Proficient Chinese Language Skills preferred (Speaking/Reading/Writing)

SUPERVISORY RESPONSIBILITIES:

Setting clear objectives for team members.

Overseeing workflow and monitoring productivity.

Providing guidance and support through coaching.

Resolving issues within the team or on an individual basis offering constructive feedback as needed.

Foster knowledge-sharing across all disciplines to ensure collaborative and informed work.

SUCCESS FACTORS:

· Passion for work and IW Group service offerings

· Work well as part of a team, with a range of people

· Cultural awareness, acuity and sensitivity

· Flexibility

· Ability to work under pressure and manage stress efficiently

· Highly motivated

· Demonstrate sound work ethics

· Ability to see other people’s point of view and accept constructive criticism

PHYSICAL DEMANDS:

· While performing the responsibilities of this role, the employee is required to talk and hear.

The employee is often required to sit and use their hands and fingers, to handle or feel.

The employee is occasionally required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl.

Vision abilities required by this job include close vision.

· These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of this role.

WORKING CONDITIONS:

· While performing the responsibilities of this role, the employee will spend most of the time working indoors, in the IW Group office, client office or other identified location.

· This role may require extended work hours (including weekends) to complete certain projects, with or without advance notice.

· This role may require work outside of the office (i.e., client events) or travel outside of the local work area (i.e., national or international client locations).

· While performing the responsibilities of this role, the work environment characteristics are representative of the environment employees in this role will encounter.

· While performing the duties of this job, the noise level in the work environment is usually quiet to moderate.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Duties, responsibilities and activities may change at any time with or without notice.

Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions of this role.