Our client, a full-service design studio providing interior design, custom furniture, and home staging for some of the most exclusive properties in America is looking for a Director/VP of Marketing.
This role is a CMO track position that will work directly with the CEO, Chief Product Officer and VP of National Sales to lead all aspects of the firm’s marketing apparatus.
This includes the creation, execution, and management of campaigns across web, email, social, and other channels to help grow brand awareness, acquire new customers, and retain existing customers.
The Director/VP of Marketing will work closely with design, sales, and operations team to deliver an extraordinary customer experience.The ideal candidate has experience developing and executing campaigns and can lead a team of in-house and contract resources.
Location of this position is flexible between Los Angeles, New York and Florida.Responsibilities: Develop marketing plans around a suite of products and services to grow volume for our business lines in target markets Manage the brand across all customer touch points and through the customer journey Manage the execution of campaigns across digital and print channels Manage the creation, distribution, and promotion of content through email, PR, and social media Manage paid acquisition campaigns through all paid channels Manage organic acquisition through all organic channels and website Create reporting and analytics around campaign performance Work closely with the eCommerce team to drive sales volume through digital channelsRequirements: A track record of developing and executing campaigns across multiple channels Experience using CRM (Hubspot) and marketing automation to segment customers and build customer journeys Experience in paid search, display, social, SEO.
Shopify marketing experience is a plus A 4-year BA/BS degree Excellent written and spoken communication skills Experience in Real Estate, Construction and Design preferred