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24 Hour Home Care: Demand Marketing Manager

24 Hour Home Care

This is a Contract position in Los Angeles, CA posted May 8, 2022.

At 24 Hour Home Care, our vision is to be admired for our people, passion, and performance.

As a trusted and innovative in-home care company, 24 Hour Home Care provides high-quality, customized caregiving services to seniors and children/adults with developmental & intellectual disabilities.

With many local and national prestigious awards, including INC 5000 list of America’s Fastest-Growing Companies for 8 consecutive years & Fortune’s Best Places to Work in 2020, it’s an exciting time to join Team24 Here you have the opportunity to impact the lives of others while working with a team of highly motivated individuals.We are hiring a Demand Marketing Manager We are looking for a strong analytical, experienced demand marketer to help us to continue to grow our B2C client base and expand/retain our B2B partners.

Based out of our Support Center Office in El Segundo, CA, this role will help 24 Hour Home Care build digital journeys, media buys and messaging all in support of revenue goals.

We are looking for a curious, data-driven, performance marketer who has experience with building multi-channel digital marketing campaigns across owned and paid channels.

RESPONSIBILITIES:Support with the strategy of lead acquisition with an eye on driving measurable results across B2B and B2C segmentsPartner regularly with the sales and intake teams based on geographic location, to help define and understand customer target segments and lead planning for campaigns and tacticsPartner regularly with Talent Acquisition team to drive growth and recruitment marketing on PPC for caregiver applicantsBuild and manage geo-targeted marketing campaigns across various geographic locations to support local business lead generation and conversion ratesLeverage marketing automation and lead management to streamline, automate, and measure marketing tasks and workflowsMonitor competitors and provide strategic recommendations to ensure receiving a maximum market shareMeasure, analyze, and create/develop reports on campaign performanceWork and manage external vendors such as PPC/SEO Agency, Web Developers, Creative Designers, and advertising platforms to support with leading paid media acquisition strategy.

From planning to execution, while focusing on upper-funnel metrics like Traffic Reach, Cost per Lead, Marketing to Sales lead conversionsContinuously evaluate our tools and channel stack.

Make recommendations for how we can augment them to increase efficiency, insight, and performancePartner with marketing and IT teams to develop and optimize website supporting goals of driving awareness and operational efficienciesQUALIFICATIONS:3-5 years’ experience in paid media management, or campaign management with a primary focus on ROI/revenue-based goals.

Data-driven with strong quantitative and problem-solving skills that enable you to show your impact on the bottom line of the businessExperience demonstrating results and delivery in digital acquisition marketing and integrated experience deliveryPrior experience building campaigns and maintaining lead data integrity of CRM with marketing automation tools such as Hubspot and SalesforceCMS Management Experience is a plus, specifically in WordPressPrior experience managing external vendorsExperience with growing distribution and scale across all channels, not just owned channels.

Skilled in content development supported by SEO optimization and PPC strategyExcellent storyteller using data and the ability to direct outcomes based on dataStrong MS Excel experience required.

Experience with other data and analysis tools/languages a plus (PowerBi, Google Analytics, SQL, etc.)Possess strong problem-solving skills, including the ability to define problems, collect data, establish facts and draw valid conclusionsAble to build trust and strong cross-functional relationships for common goalsStrong analytical orientationAbility to roll up sleeves and immerse in the detailsExcellent prioritization skills and ability to deal with ambiguityAbility to operate independentlyBENEFITS & PERKS:4 days of paid volunteer time offYour birthday day off plus PTO, holidays, and floating holidaysProfessional development reimbursement programFun team building events & virtual activitiesFitness reimbursement & access to wellness programs (e.G.

Calm app)Medical, Dental, Vision, FSA, pet insurance & moreWhat have we done in response to COVID-19?

24 Hour Home Care has stayed committed to being part of the solution continuing our business and looking for innovative ways to support our clients, partners, employees, and communities as we weather the storm together.

Plus, we’ve reinvented the ways in which we recognize, celebrate, and connect with each other and our purpose to keep our culture strong – as it’s our secret sauce24 Hour Home Care is an Equal Opportunity Employer that is proud of its culture of diversity and inclusion.

Individuals seeking employment are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

Additionally, 24 Hour Home Care will consider qualified candidates with criminal histories in a manner consistent with the law.