What we need:
MWW is looking for an Account Executive to join our global Digital practice and execute influencer and social media marketing programs across a range of Consumer clients. This role will support teams across the agency and will be based out of our Los Angeles office. This role will be the engine that keeps the motor running on a day-to-day basis and ensures that our digital programs are integrated with all teams and executed flawlessly. The ideal candidate is proactive and incredibly organized, with a proven track record of managing up and down and comfortable and confident with providing incredible client service on multiple accounts at once.
Responsibilities:
Work alongside the Head of the Influencer and Social Practice to help enhance influencer and social offerings to ensure agency is evolving and staying ahead of the curve
Execute multiple facets of client programs including influencer and social strategy development, campaign execution, community management, and analytics and reporting
Deliver client-ready materials, including plans, memos, proposal decks and timelines
Manage day-to-day social presence, community management and content distribution/curation with specific focus on Instagram, Pinterest and Facebook
Take lead on influencer identification, contracting, activation, content approvals, and reporting and analytics
Manage campaign-based or always-on influencer and social budgets and optimize spend based on business goals and objectives
Be able to execute paid media boosting behind influencer content
Build relationships with influencers, talent agencies, networks, and influencer platforms
Stay up to date on social media trends and platform capabilities as it relates to social clients and our influencer programming
Analyze key metrics and tweak strategy as needed to maximize traffic, engagement, and growth potential across all platforms
Research relevant industry experts, competitors, target audience and users
Prepare and/or review activity reports and status reports for clients
Take an active role in new business opportunities including writing RFP responses, developing pitch concepts, researching influencers, and contributing to pitch efforts
Willingness to travel, if necessary, and attend off-site events and meetings
What you have to have:
- 3-5 years of experience that includes influencer marketing, content strategy and development, and social media management
Prior experience with social media listening, publishing, and measurement platforms such as Sprinklr and Sprout Social are musts; experience with influencer marketing tools such as Tagger Media
Knowledge of social media advertising options and management on Facebook, Twitter, Snapchat and LinkedIn is a plus
Strong experience in managing influencer programs including outreach, contracting, monitoring and reporting
Proficient reporting skills and turning data into insights & recommendations
Maintain a professional, client-ready demeanor and presence; keep a high standard of etiquette in all communications and interactions
Shines in a fast-paced environment, managing frequent tight deadlines without sacrificing quality
Ability to “get smart quickly”- understand and learn different business sectors swiftly
Superior oral and written communication skills; proofreading and editing ability