Position: VP of Streaming & Playlist Strategy
Reports to: Co-President, Record Label
Location: Roc Nation, LA Office (In-Person)
Who are we?
Since its founding in 2008, Roc Nation has grown into the world’s preeminent entertainment company.
We work in every aspect of modern entertainment—with recording artists and producers, songwriters and athletes.
Our client list includes some of the world’s most recognizable names: from Rihanna, Shakira, J.
Cole, and Big Sean to Todd Gurley, Leonard Fournette, and Robinson Cano.
We are a full-service organization, supporting our diverse roster of talent via artist management, music publishing, touring, production, strategic brand development and beyond.
We’ve forged strong partnerships with the world’s leading experts in artist management, technology, fashion, and philanthropy, and are redefining the business of entertainment.
Who are you?
Motivated, driven, with an entrepreneurial spirit.
Resourceful, innovative, forward thinking and committed.
At Roc Nation, our people embrace these qualities, so if this sounds like you then please read on!
The Role:
Roc Nation, a Live Nation joint venture, is seeking a VP of Streaming & Playlist Strategy.
This role will play a key role in pitching and securing our artists’ visibility and repertoire across the Commercial space.
This role will create effective streaming marketing campaigns that serve as vehicles to foster discovery and streaming growth.
The ideal candidate will live and breathe the editorial playlist ecosystem and communicate regularly with our partners so that our labels, artists, and repertoire are top of mind for all opportunities.
Responsibilities:
Develop and maintain strong relationships and work specifically with DSP/Streaming service programmers (Spotify, Apple, YouTube, Amazon, Pandora, Tidal, etc.) to drive storytelling and strategy while collaborating with the corresponding account lead by utilizing plot, marketing, cultural capital, and data to deliver on targets/goals/plans while supporting/supplying necessary asset collection and pitch administration Work with both label and commercial partners to develop a strategy and deliver necessary assets for the best go-to-market approach while being available for meetings to provide performance recaps using internal dashboards and data tools.
This insight will help formulate your advice, strategy, and weekly reporting.
Query and speak to specific data points meaningful to account relations and artist/manager expectations, using these insights to determine your strategic next steps in growing a record across streaming services.
Managing a weekly priority focus list and immersing yourself in the user behavior and consumer data.
Understand the demographics that comprise the streaming partners’ playlist hypothesis and artists’ fan bases, and, based on the timeline and information provided, regularly develop and communicate playlist targets and streaming goals.
Help develop and foster a variety of marketing tools and communications targeted inside and outside the organization to ensure all priority content, assets, and drivers surfaced to contacts in a consistent, near real-time manner.
Seek, secure, and ensure execution of promotional opportunities within the scope of opportunity, including partner-led content capture activations or launch events Work in concert with the marketing and social media teams, help develop account partner currency in the form of social media tagging, playlisting, and various other uses of partner platforms and toolkits to support artist partnership Must know of, be immersed in, and speak eloquently to the pulse/relevance of an artist within the scene’s culture, conveying what is meaningful for account relations and benchmarking artist/manager expectations.
Create and drive weekly updates for all partners, highlighting playlist adds, growth areas, and priority releases opportunities.
Also working with label partners to ensure they are consistently delivering concise/meaningful updates for the commercial team.
Consistently look to find new third-party partners that can help market and promote our releases.
Also, work with pre-existing partners to develop new ways to help raise our partners’ profiles
Qualifications:
6+ years of music industry experience with an emphasis on streaming, consumer-driven sales, promotion, or marketing Experience strategizing and executing marketing campaigns, including pitching proposals for prospective clients Must be familiar with/able to navigate partner dashboards and adapt to numerous data tools, with the ability to understand user behavior through data Must be tech-savvy with a deep understanding of current & forthcoming cultural, musical, sub-genre trends Ability to act as a leader and advocate for the genre across multiple departments, including but not limited to A&R, Digital, Finance, International, Legal, Marketing, Promotion, and Commercial, daily An impeccable ability to build and maintain many relationships across the industry, with a ‘partner first’ mindset Strong analytical skills with the ability to efficiently communicate strategy, results, and market conditions that will drive project growth and optimization Must have a solid understanding of the streaming landscape and how to optimize the content across the platforms Excellent interpersonal and teamwork skills, including adaptability, personal effectiveness, and the ability to establish quick rapport
The Covid-19 vaccine is required for this role, subject to limited exemptions.
Applicants for employment in the U.S.
must possess work authorization which does not require sponsorship by the employer for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
Roc Nation and Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification.
It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Roc Nation and Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner.
Roc Nation and Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.
Note – Roc Nation benefits and policies differ from Live Nation.
Full time
JR-39914
About Us
About Us
Recognized three years in a row by Great Place to Work® and named one of People Magazine’s top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing.
Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.
We recognize that our most important assets are our employees, the rock stars who keep the live experience going.
Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000.
For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest.
We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and Music @ Home (stipend to cultivate your little ones’ music interest), and tuition reimbursement to fuel your ongoing professional development.
Plus, working for the world’s largest live event and ticketing company means you’ll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.
There is no bigger stage for your career.
See what your future looks like at Live Nation Entertainment.