We’re focused on becoming the #1 e-commerce pet platform.
maxbone is seeking a strategic and data-driven VP of Growth to lead our Marketing team during a period of rapid growth.
In this role, you will work closely with our CEO, Media Buyer, and Brand Marketing to lead all facets of our growth and retention marketing strategies to deliver a best-in-class, multi-channel funnel that drives brand awareness, acquires valuable new customers, and creates long term customer retention.
We’re looking for someone that is willing to write a playbook, not follow one.
This is a highly cross-functional role that will work closely with all departments in the company, including Merchandising, Planning, and Finance.
The ideal candidate for this role has deep consumer and e-commerce marketing experience at top-tier brands and relentlessly pursues execution and impact.
We’re looking for a player-coach with demonstrated entrepreneurial drive, experience leading and mentoring a growing marketing team, and the proven ability to profitably scale a rapidly growing brand.
Roles & Responsibilities
Own the end to end customer journey from introducing the brand to prospective customers through to purchase and full customer lifecycle management.
Lead our marketing strategy to drive significant growth in top and bottom-line performance through expansion into new marketing channels and improvement of our existing marketing efforts.
Develop and own channel mix strategy and budgeting across online and offline channels to both drive cost-effective acquisitions and create meaningful brand experiences.
Lead a data-driven, ROI-centric mentality across all marketing efforts.
Plan and execute unique and successful marketing campaigns throughout the marketing funnel, from innovative acquisition tactics to memorable retention strategies.
Oversee creative development for all paid social ads, including translation of insights into testable hypotheses, leading ideation sessions, driving prioritization, helping manage creative resources, and identifying and working with new external partners.
Develop the strategy to test new marketing channels and tactics including paid social, search, direct mail, podcast, streaming TV, affiliates, etc.
Drive media mix modeling and attribution methodology to optimize channel allocation and budgeting for rapid new customer acquisition.
Develop and oversee a retention strategy that encompasses all direct channels, builds unique customer experiences that drive brand loyalty, and maximizes LTV and retention.
Track and optimize for high value behavior, using these findings to identify high-value customers and drive Retention and LTV.
Lead our customer data and lifecycle CRM, devising strategies for various customer touch points, developing the communications for each audience, and iterating with the team to personalize the customer experience.
Ensure that new product launches are supported with strong storytelling and product marketing that reinforces overall maxbone brand values and positioning.
Establish reporting benchmarks and KPIs related to growth (volume, CAC, retention, LTV/payback) and own achievement of weekly and monthly KPIs.
Own forecasting and delivery of monthly marketing goals including ad spend, CPA, ROAS, Retention and LTV.
Partner with key cross-functional stakeholders, including Brand, and Planning, to ensure successful execution of company and marketing goals as measured against company
– and team-level KPIs.
Partner with Finance on overall company forecasting and demand planning.
Sets quarterly goals with team members.
Holds team member accountable to goals & progress.
Continue to shape and build out the marketing team, recruiting teammates that will shape the future of our business.
Be a student of marketing, e-commerce and our industry to constantly bring new and innovative tactics and ideas to the table.
Qualifications
10+ years of leading growth and retention marketing at a high-growth DTC or omni-channel brand; 5+ years of ROAS driven marketing experience is a must.
Deep knowledge of effective channels and strategies to both build quality brand awareness and develop an efficient full-funnel acquisition strategy.
Superior analytical skills with natural ability to use data to drive decision making.
Deep hands-on experience managing a wide variety of online and offline marketing channels.
Team player with balance of entrepreneurial drive, hustle, and humility.
Willingness to roll up sleeves and get the job done.
Ability to deal in ambiguity and find innovative solutions.
Outstanding personal organizational skills and relentless follow-through in a fast paced startup environment.
Strong sense of ownership and determination to get things done.
Humility and eagerness to learn and grow.
A passion for e-commerce and an appreciation for maxbone’s brand values and key differentiators.
About us:
maxbone was founded to inspire confidence in the next generation of pet parents.
Founded in 2016, by entrepreneur Parisa Fowles-Pazdro, maxbone has become the favorite brand of pet lovers looking for a timeless style where products are both modern and functional.
That is the foundation for what has become maxbone: a modern pet destination for the modern pet lover.
We’ve been featured in Vogue, Forbes and our designs are favored by celebrities such as Kylie Jenner, Gwyneth Paltrow, Chloe Moretz, Priyanka Chopra and Orlando Bloom.
With an array of products including freeze dried food, beds, dog coats, and toys; maxbone is the brand that bridges the gap between dogs.
Our team is made up of friendly, funny, welcoming, low-ego, and passionate people –
– who also happen to be great at what they do.
We all know the people you work with can make or break a job and we go to great lengths to protect this amazing culture.
Build your career with us and enjoy health, dental and vision insurance, flexible work hours with WFH options, dog friendly office and an overall amazing environment!
maxbone is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status.
We will consider qualified applicants for a position regardless of arrest or conviction records, consistent with legal requirements.