Company is looking for a dynamic individual to join as the Vice President of E-Commerce Operations to lead our growing B2B Team! The position will develop, maximize and lead Company’s B2B ecommerce partnerships to the next level. This person shall lead the development of .com ecommerce business, managing all Account Managers, B2B Sales Retention and Growth, Supply Chain integration, and drive sales strategies to exceed monthly Sales Goals and enhance all consumer touch points. Partnering with Finance and Operations to improve margins without compromising our consumers’ experience.
Core Responsibilities
- • Strategic Ecommerce Planning and Execution
- • Sales Growth, both organically and through new channels
- • Implement Content Strategy and Development
- • Innovation in Technology and Promote User Experience
- • Competitive Trend Analysis
- • Cross-Functional Communication and Collaboration
- • Positive Leadership and Team Member Development
- • Ensures data integrity and accuracy; develop and maintain key inventory reports
- • Product Life Cycle management; leverage pricing and promotional strategies to align sales plan to Department Goals
- • Manage inventory flow for eCommerce, DTC and marketplace sales channels to maximize profit
- • Serve as primary analytics support for eCommerce Operations
- • Provide reports and insights to SVP of Sales to make actionable recommendations based on sales, forecasts, conversion, promotions, seasonality, marketing channel performance and other web analytics data
Essential Functions
- • Strategically analyzes and applies digital consumer data to initiate ecommerce growth opportunities.
- • Implements digital marketing tactics to support ecommerce channel sales and margin goals.
- • Track, forecast and translate reports to measure ROI.
- • Drive ecommerce channel goals by developing and updating brand strategic plans for websites (Brand priorities, industry trends, and customer insight).
- • Establish KPIs and metrics to track and report on performance of processes and transform data into actionable insights and recommendations.
- • Develop monthly ecommerce forecast and budget, including traffic, sales, conversion and AOV. Provides weekly reporting and insight into ecommerce performance.
- • Partner with leadership in Customer Experience and Sales Operations to drive performance and customer satisfaction throughout the sales cycle.
- • Manage ecommerce revenue and P&L objectives by improving conversion rates and increasing the number of online purchases.
- • Directs and tracks digital ad buys for .com partners and oversees related agencies for search, SEO, display, affiliate and social to support brand awareness, offline channels and ecommerce.
- • Manage and drive improvements to ecommerce P&L, including revenue, margin and expense improvement.
- • Manage and communicate cross channel marketing and promotional plans and work closely with Executive Leadership to execute strategies in all .com platforms.
Required Qualifications
- • BA in business, marketing or related field required; MBA/MFA highly preferred.
- • Successful experience in both B2B as well as B2C ecommerce sales
- • Minimum 7 years direct and successful eCommerce Sales and/or B2B Sales role
- • Minimum 7 years of people management experience, preferably at Director Level or equivalent.
- • Proven experience interacting with and selling to key ecommerce stakeholders/buyers.
- • Proven experience analyzing and applying online consumer data.
- • Success managing a team in a fast paced and ever-changing environment. Must be fluid and capable of pivoting strategy to align with changing business needs.
- • Successful track record in a high sales growth mode with a consumer goods brand.
- • Must be able to manage multiple priorities, set and achieve challenging goals; work under the pressure of deadline and be adept at managing multiple tasks.
- • Hands-On approach to workflow.
- • Possess strong presentation, listening, verbal and written communication skills.
- • Demonstrated strong ability to lead and participate effectively in cross-functional teams.
- • Exceptional verbal and written communication skills, including an ability to communicate effectively at an executive level.
- • Ability to build strong and sustainable relationships and the capability to interact within all levels of the organization