In the VP, Head of Social position, you’ll be responsible for executing and planning the best practices in Social Media and for digital content across multiple accounts, including new business opportunities. This is a role where you will be responsible for being part of a diverse and fast-paced set of projects from beginning to end, including hands-on project management, ad hoc social media consultation, building strategic recommendations, monitoring & optimizations of strategies.
Additionally, our ideal candidate is a fast and flexible go-getter who jumps on new opportunities.
In this role you will:
- Development of digital content strategies, based on the understanding of each client’s brand message, voice, objectives and target audiences. Mainly focused on new business.
- Creative and strategic input in digital projects for designated clients.
- Work closely with brand marketing managers, to execute strategies for B2C and B2B as needed.
- Supervision and support of Content and Community Management teams, as they relate to the strategic objectives.
- Monitoring and auditing of Social Media strategies for current clients, as part of the continuous optimization process.
- Analysis of the results obtained from the different reports of the analytical and monitoring tools for continuous optimization of the account.
- Monitoring trends in social networks to keep the different platforms updated, not only with the content, but also with the strategy.
- Collaborative work with Data team, in the development of crisis management and control documents.
- Collaborative work with Operation, Data, Planning and Creative areas team.
- Tackle every pitch and new business project, even from industries you never worked for before
- You have an eye to detect business opportunities and develop the right solution.
- Take the lead when needed in front of the clients, and you provide a valuable strategic POV.
- Nothing, not even a small detail escapes from you as you are well organized.
Experience you already have:
- You have a minimum of 5 years of experience in digital environments in roles such as Digital planner or a Social Media strategist.
- In-depth knowledge of the Social Media environment, formats, and trends.
- How to build a Social media strategy and set roles for social media platforms.
- How to understand digital audiences and their behaviors.
- Develop digital ecosystems and find opportunities in emerging and new platforms.
- Develop consumer journeys and have the skills to clearly articulate your findings and opportunities in excellent storytelling.
- Digital paid media environments.
- Social commerce environments.
- How to measure success and which metrics are the valuable ones according to objectives, digital channels, and formats.
- Reading qualitative and quantitative data and clarity to recognize valuable findings in a sea of data.
- Develop strategic thinking, but you also identify when tactical thinking is the way to go.
- Used common research and analysis tools such as Sysomos, Statista, Global Web Index, Facebook Insights, or Socialbakers.
Requirements
- Play along and develop empathy and commitment between the internal teams.
- Recursive when building a strategy.
- Great verbal skills and people get your point without gibberish.
- Fast thinking for accelerated client dynamics.
- Friendly and political expressions skills in English and Spanish.
- Excellent spelling, writing and mastery of writing rules, syntax in Spanish and English.
- Curious and attentive to popular culture to learn about trends.
- Aware of your personality strengths, but also you are humble enough to identify your weaknesses.