BuzzFeed
BuzzFeed is the world’s leading tech-powered, diversified media company that reaches hundreds of millions of people globally through its cross-platform news and entertainment network.
The company produces articles, lists, quizzes, videos, and original series; lifestyle content through brands including Tasty, the world’s largest social food network; original reporting and investigative journalism through BuzzFeed News and HuffPost; an industry-leading affiliate business, strategic partnerships, licensing and product development through BuzzFeed Commerce; and original productions across broadcast, cable, SVOD, film and digital platforms for BuzzFeed Studios.
You Will
- Identify, build and grow revenue-generating and brand-enhancing initiatives for Buzzfeed brands aligning with the founder’s vision
- Deliver on the vision of BuzzFeed, Inc.
portfolio of brands through product and partnership development in the US and globally
- Create a prioritized proactive business development plan outlining areas of growth and focus across various channels
- Manage our current product and partnership licensing lines of business across categories including Housewares, Publishing & Food and Beverage, with ventures into Toy, Pet, Stationery, Gardening, Personal care, and more
- Develop a filter through which to pass reactive opportunities to determine if they are worth further consideration
- Analyze the competitive landscape and identify whitespace opportunities for Buzzfeed brands
- Shepherd growth opportunities taking them from concept to market launch to scale with ongoing evaluation and assessment.
- Examine current initiatives and be a changemaker for areas that can grow significantly with investment or a modified approach.
- Utilizing a collaborative approach ensuring key internal stakeholders (creative, finance, legal, marketing, editorial etc.) are consulted and informed.
- Work across the organization to get buy-in for our brand partnerships and licensing deals
- Partner with clients on direct sold opportunities that leverage product and licensing
- Oversee annual budget, initiatives and projects using a data and business driven approach aiming for the most efficient return on investment
- Support business development efforts for new licensing partnerships; be the voice for the BuzzFeed brands in calls with external partners
- Frequently communicate learnings and insights from franchise and licensing to cross functional partners across the business to strengthen the feedback loop of brand building and content
You Have
- 10+ years experience working in a brand marketing, franchise development or licensing role
- Experience partnering with internal teams to brainstorm solutions that achieve client goals and future business needs
- Experience and comfort presenting to a range of audiences, tailoring messages accordingly
- Proven project management experience and ability to navigate and communicate timelines and deliverables (internally and externally) with accuracy
- Experience and ability to tell a story using data, research and insights research
Preferred Qualifications
- Demonstrable communication and consensus-building skills to align people behind the strategic agenda, co-create plans, and influence a variety of stakeholders
- Demonstrated track record in successfully managing ambitious, strategic, and operationally complex projects with cross-functional teams
- Emotional intelligence; ability to work well in a matrixed environment excellent communication
- A creative and tenacious brand, team and business developer
- An effective collaborator, mentor and motivator
- A senior executive who can seamlessly transition from a boardroom presentation to an executor of whatever needs to be done to get a project across the finish line.
All job applications must be received through the official BuzzFeed Jobs board ( ), including referrals. It is BuzzFeed’s practice to not schedule job interviews until after an application is submitted through our jobs board.
Life at BuzzFeed
At BuzzFeed, we believe our work benefits from the diverse perspectives of our employees.
As such, BuzzFeed celebrates inclusion and is committed to equal opportunity employment.
At BuzzFeed, you can expect:
- A supportive, inclusive atmosphere on a team that values your contributions
- Opportunities for personal and professional growth through work experience, offerings from our in-house Learning @ BuzzFeed team, our Employee Resource Groups, and more
- An attractive and equitable compensation package, including salary and stock options
- A generous benefits program featuring PTO, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, gym and wellness discounts, and much more.
BuzzFeed is the world’s leading tech-powered media company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally.
The company aims to spread truth and joy across the internet by producing articles, lists, quizzes, videos, original series; lifestyle content through brands including Tasty, the world’s largest social food network; original reporting and investigative journalism through BuzzFeed News; strategic partnerships, licensing and product development through BuzzFeed Marketing; and original productions across broadcast, cable, SVOD, film and digital platforms for BuzzFeed Studios.
BuzzFeed is proud to be an equal opportunity workplace.
All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.