Company is the world’s leading tech-powered, diversified media company that reaches hundreds of millions of people globally through its cross-platform news and entertainment network. The company produces articles, lists, quizzes, videos, and original series; lifestyle content through brands including Tasty, the world’s largest social food network; original reporting and investigative journalism through Company News and HuffPost; an industry-leading affiliate business, strategic partnerships, licensing and product development through Company Commerce; and original productions across broadcast, cable, SVOD, film and digital platforms for Company Studios.
You Will
- Identify, build and grow revenue-generating and brand-enhancing initiatives for Company brands aligning with the founder’s vision
- Deliver on the vision of Company, Inc. portfolio of brands through product and partnership development in the US and globally
- Create a prioritized proactive business development plan outlining areas of growth and focus across various channels
- Manage our current product and partnership licensing lines of business across categories including Housewares, Publishing & Food and Beverage, with ventures into Toy, Pet, Stationery, Gardening, Personal care, and more
- Develop a filter through which to pass reactive opportunities to determine if they are worth further consideration
- Analyze the competitive landscape and identify whitespace opportunities for Company brands
- Shepherd growth opportunities taking them from concept to market launch to scale with ongoing evaluation and assessment.
- Examine current initiatives and be a changemaker for areas that can grow significantly with investment or a modified approach.
- Utilizing a collaborative approach ensuring key internal stakeholders (creative, finance, legal, marketing, editorial etc.) are consulted and informed.
- Work across the organization to get buy-in for our brand partnerships and licensing deals
- Partner with clients on direct sold opportunities that leverage product and licensing
- Oversee annual budget, initiatives and projects using a data and business driven approach aiming for the most efficient return on investment
- Support business development efforts for new licensing partnerships; be the voice for the Company brands in calls with external partners
- Frequently communicate learnings and insights from franchise and licensing to cross functional partners across the business to strengthen the feedback loop of brand building and content
You Have
- 10+ years experience working in a brand marketing, franchise development or licensing role
- Experience partnering with internal teams to brainstorm solutions that achieve client goals and future business needs
- Experience and comfort presenting to a range of audiences, tailoring messages accordingly
- Proven project management experience and ability to navigate and communicate timelines and deliverables (internally and externally) with accuracy
- Experience and ability to tell a story using data, research and insights research
Preferred Qualifications
- Demonstrable communication and consensus-building skills to align people behind the strategic agenda, co-create plans, and influence a variety of stakeholders
- Demonstrated track record in successfully managing ambitious, strategic, and operationally complex projects with cross-functional teams
- Emotional intelligence; ability to work well in a matrixed environment excellent communication
- A creative and tenacious brand, team and business developer
- An effective collaborator, mentor and motivator
- A senior executive who can seamlessly transition from a boardroom presentation to an executor of whatever needs to be done to get a project across the finish line.