DescriptionThe PPC Analyst will work with category managers and internal stakeholders to define the accounts goals and strategy.
They will be responsible for keyword research, keyword selection, ad copy creation, account set-up, campaign execution, campaign strategy and optimization, and bid management and analysis of all assigned paid media accounts.
The analyst will analyze, optimize, and refine campaigns to meet clients goals, such as ROAS, CPC, CPA, etc., as they helped to define them at the start of the account.
Responsibilities:Achieve success for all categories in your assigned book of business.Define customized PPC strategies to meet your categories individual needs.Analyze lead or sales performance data to identify campaign optimizations and refinements.
Implement these optimizations and communicate them to the client as necessary in order to achieve the clients goals.Collaborate with other teams as needed, including analytics, IT (information technology), CRO (conversion rate optimization), SEO (search engine optimization), and social media.Ability to build strong working relationships across different teams.Meet professional obligations through efficient work habits such as meeting deadlines, honoring schedules, coordinating resources in an effective and timely manner and demonstrate respect for others.RequirementsEducation/Licensure/Certification:N/AExperience:Minimum 1 2 years of paid search, display management, and/or web analytics experience.Knowledge, skills and abilities:Minimum 1 2 years of paid search, display management, and/or web analytics experience.Knowledge of Paid Media concepts and best practices.Experience with Google AdWords and Bing Ads.Knowledge of MS Office suite, especially Excel.Superior organizational and analytical skills.Excellent written and verbal communication skills.Meet professional obligations through efficient work habits such as meeting deadlines, honoring schedules, coordinating resources in an effective and timely manner and demonstrate respect for others.Stands up for decisions, takes responsibility for results, and shares both good and bad outcomes transparently.Demonstrates a relentless focus on results with a commitment to deliver; Always starts with a ” Let’s go GRIND it out” attitude.Takes decisive action, and confidently changes course if unsuccessfulDisplays a growth mindset to continually improve; encourages everyone around them to to be tenacious and never settle.Constantly seeks feedback to improve; Focussed on solving issues,Acts with urgency; delivers top results inhours and days instead of weeks and months.Relentless in their pursuit of success and possesses the willpower to embrace challenges as opportunities.#HP_RX#EXPANDMETROS_RX