Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
The Team
Hearts has taken a unique approach to digital media, merging the programmatic and traditional media buying into streamlined planning process. Digital Planning, Optimization, Partnerships, and Business Intelligence are the groups that constitute the larger team. Our goal is to continue to plan and manage audiences, holistic frequency control, maintain a clean supply chain, and deliver against both business needs and marketing KPI’s.
The Role
As a Digital Strategist, you will provide the client with the most effective media plan recommendation to ensure that the client’s goals are met. A day‐to‐day steward on assigned brands, the Strategist develops and maintains an intimate knowledge base of their clients’ business and ensures that all client media requirements are executed in a timely and accurate manner.
Core responsibilities include, but are not limited to the following:
Insights
· Participate in an audience-first strategic planning philosophy
· Seek a consumer-centric view in all strategic thinking
· Develop and maintain an intimate knowledge of their clients’ business and ensure that all client media requirements are executed in a timely and accurate manner
Ideas
· Provide point-of-view on various offerings in the marketplace
· Participate in brainstorming sessions
· Create media plan recommendations and alternatives
· Select media vehicles and determine scheduling
· Investigate creative, innovative approaches to strategically reach the target consumer
· Analyze competitive activity in the marketplace
Results
· Execute the media plan
· Recommend optimizations after reviewing the campaign results
· Generate tactical alternatives based on client needs and requests
· Measure media performance to determine the extent to which the original objectives and strategies were met
Maintenance
· Respond to the flow of client media-related issues. Be aware of the need to create solutions and resolve problems
· Ensure a good working relationship with internal, client and creative teams to facilitate flawless execution of plans
· Study demographic data and consumer profiles to identify desired target audiences
· Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business
· Have a complete grasp on budgets and revenues
Desired Qualifications
· 1-3 years of experience with digital media planning
· Experience working on an entertainment account of other fast-paced vertical a plus
· A solid understanding of all digital media types, including Paid Social and Programmatic
· Topline knowledge of social and programmatic partners like YouTube, Facebook, TikTok, Twitter, Snapchat
· Strong task management and interpersonal communication
· Ability to collaborate and work as part of a team
· Strong presentation skills
· Strong organizational skills
· Excellent skills in MS Office (Excel, Word, PowerPoint)
· Basic knowledge of 3rd Party AdServing
· Knowledge of flowcharting systems (MediaTools), syndicated research (Comscore, MRI), Nielsen Ad Intel and Pathmatics (competitive tools – not required but good to have), media billing tools
· Bachelor’s degree in marketing/advertising, media, or communications preferred
Hearts & Science is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.