Job Overview n nLiquid Sunshine is the full-service, in-house creative marketing agency for Keurig Dr Pepper (KDP) and its 125 leading beverage brands, including Dr Pepper, Snapple, Keurig, Green Mountain Coffee Roasters, 7UP, Bai, A&W, Core, Canada Dry, Motts, and Schweppes.
Our mission is to help grow KDPs iconic and refreshing brands with equally iconic and refreshing creative communications and experiences.n n n nWe are seeking a Senior Strategist/Digital to help lead Liquid Sunshine through an exciting new phase of growth in capabilities, brand assignments, and creative excellence.
This is a Senior Manager level role that will report into the Director of Strategy.n n n nIf youre an ambitious, high energy, confident, and inspiring player-coach who thrives in a fast-paced creative environment, read onn n n n WHAT YOULL DO: n n-Establish and grow the Digital Strategy practice, taking conceptual and operational lead on building out our digital strategy tools, processes, and best practicesn n-Champion breakthrough ways to integrate our brands into peoples lives through digital and social platforms, based on data-driven insights, audience behaviors, cultural trends, competitive landscape, and the latest in technology and median n-Collaborating with brand strategy and social strategy, establish the role digital will play in integrated campaigns and brand launchesn n-Create smart digital audits and inspiring creative briefsn n-Work with creative teams, designers, and producers to develop highly engaging, business-driving digital experiences that get used, talked about, and sharedn n-Track and evaluate emerging platforms, channels, tools, and ad formats, and recommend ways to improve our digital-first approach to brand-building and business performancen n-Team up with digital media planners and the data experts to evaluate and report on the performance of our digital brand experiencesn n-Foster collaborative relationships with internal partners and stakeholders, including Campaign & Content Creative, Design and UX/UI, digital producers, the brand and e-comm teams, Data & Analytics, and Median n-Be KDP Marketings trusted, go-to expert on all things digital, including programmatic and DCO, mobile, display, websites, e-com, apps, AI, gaming, AR/VR, and whatevers coming nextn n-Establish and nurture partnerships with leading and emerging digital platforms and partners to ensure were aware of the latest features, that were considered for beta tests and creative firsts, and that were always pushing the limits of whats possible as we engage our audiences where and how they liven n-Help attract, retain and motivate the best talent to meet current and future needsn n-Lead by doing, while providing the team with clear responsibilities, goals, and career developmentn n-Champion and contribute to a culture of diversity, inclusion, personal growth, winning, and funn n Requirements n n WHAT YOULL BRING TO THE TABLE: n n-7-10 years of experience as a digital strategist in top tier creative organizations, including at least 3 years managing a team of strategistsn n-A deep understanding and working knowledge of digital and social media platforms, audience behaviors, best practices, and trendsn n-An ability to turn data and observations into useful insightsn n-A demonstrated knack for leading and inspiring employees and cross-functional teamsn n-The ability to foster trusted client relationships built on subject matter expertise, innovative thinking, and executional excellencen n-The optimism to think bigger, the curiosity to dig deeper, and the passion to do bettern n-The gravitas, emotional intelligence, and intellectual firepower to persuade senior stakeholders to embrace innovative, highly engaging, and sometimes risky workn n-An entrepreneurial spirit, a strong work ethic, and excellent communication skillsn n-Determination, courage, and ingenuity in the face of obstacles, deadlines, ambiguity, and healthy conflictn n-An infatuation with beverages, a love of brands, and a lifelong affair with all things creativen n-CPG and brand-side experience a plusn n n n#IND1n n n nKeurig Dr Pepper Inc.
is an equal opportunity employer and affirmatively seeks diversity in its workforce.
Keurig Dr Pepper Inc.
recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
EOE Minorities/Females/Protected Veterans/Disabledn n Company Overview n n