Identify and recommend key issues to be addressed by research; then plan and recommend appropriate approach and study design to meet business objectives under manager’s guidance.
Engage and supervise external marketing research suppliers to ensure timely and high quality project execution.
Analyze and interpret research data, summarize results, and clearly and persuasively communicate findings, implications and recommendations verbally and in writing.
Understand and apply industry secondary data sources to inform product performance and develop a holistic understanding of the disease, market and competitive environment.
Integrate strong understanding of the therapeutic area and customers into research interpretations and recommendations.
Monitor and manage marketing research projects within budget and identify opportunities for cost savings as appropriate.
Ensure all marketing research activities are conducted in accordance with financial and ethical compliance guidelines.