Join a dynamic, growing team of Search Engine Optimization specialists responsible for driving strategic organic growth through technical, on and off page optimization of Nordstrom.com, Nordstrom.ca and Trunkclub.com.
Nordstrom’s ability to compete to be the best fashion retailer in a digital world is dependent on our ability to build expertise, authority and trust on our owned domains.
The SEO content specialist must deeply understand SEO best practices and be able to develop strong cross-functional relationships across the organization, ensuring website content is optimized and developed with SEO best practices in mind.
As SEO Content Specialist, you will report to the SEO Director and be responsible for managing and implementing on-page and off-page SEO strategies.
You’ll work closely with internal and external partners to implement best practices and provide strategic input and recommendations.
What you’ll do:
Responsible for growing overall organic search visibility for all Nordstrom brands, driving productive incremental organic traffic, site conversions and sales.
Develop, maintain and execute content strategy aligned with SEO best practices Educate and influence others within the organization regarding the importance of content and internal linking as it relates to SEO to gain non-branded market share, build domain expertise, authority, and trust.
Form strong cross-functional partnerships within the organization to help define and streamline internal processes and fully integrate SEO into public facing website projects Produce robust, data driven content optimization recommendations, including new and existing content, to address keyword gaps and competitive opportunities Leverage tools and develop internal reporting to regularly monitor and report on content performance and holistic SERP visibility Consult on information architecture to aid in search engine visibility, while optimizing internal linking to strategically pass link value and aid in new page discovery Stay up to date with current and future SEO and search-marketing trends Conduct internal audits including internal link health and optimization, canonical tag implementation, schema.org compatibility, XML sitemaps, metadata, crawl errors, redirect strategies, Work closely with internal product, merchandising and creative teams to streamline the process of optimizing category landing pages, product display pages, and in the creation and optimization of evergreen content pages Consult on new content projects and ensure accurate implementation/QA (Meta Data, URL structure and internal linking, structured data and schematic markup)
You’ve Got:
3+ years experience managing large scale SEO projects, including competitive & keyword research, content mapping, planning and reporting.
In House / Ecommerce site SEO experience strongly preferred Extremely detail-oriented, with an editor’s eye Highly organized & data driven Able to juggle multiple competing priorities Excellent communicator with strong presentation skills Strong analytical and problem solving skills Experience with Analytics software: Google Analytics, Google Search Console, Clicktale Experience/familiarity with workflow tools: Workfront, Jira, Asana, etc.
Experience with Competitor Research, Site Health, and Ranking Intelligence tools (e.g.
Ahrefs, Conductor, BrightEdge, SEMrush) Proficient use of website crawler software (DeepCrawl, Screaming Frog, etc) Excellent proficiency with Microsoft Excel
Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:
Medical/Vision, Dental, Retirement and Paid Time Away Life Insurance and Disability Merchandise Discount and EAP Resources
A few more important points…
The job posting highlights the most critical responsibilities and requirements of the job.
It’s not all-inclusive.
There may be additional duties, responsibilities and qualifications for this job.
Nordstrom will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.
Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at www.nordstrom.com .
Current Nordstrom employees: To apply, log into Workday, click the Careers button and then click Find Jobs.
Posted 3 Days Ago
Full time
R-273727
About Us
We’re a fast-moving fashion company that empowers our people to be innovative, creative and always focused on providing the best service to our customers.
The retail industry is rapidly changing, and we have interesting, complex problems to solve every day – from developing cutting-edge technology and opening new stores, to designing fresh, must-have fashion.
Whether you’re a genius engineer, a phenomenal salesperson or a supply chain guru, we invite you to bring your unique talents and join our team.
We’ve been on the Fortune™ 100 Best Places to Work list for more than 20 years because we reward great work, promote from within and celebrate diversity.
Our values are the core of who we are.
They inspire our employees, delight our customers and bring our business to life every day.
CUSTOMER OBSESSED
We strive to know our customers better than anyone else.
We listen, anticipate, build trust and move with speed to deliver on their needs.
OWNERS AT HEART
We treat every interaction as an opportunity to make an impact and deliver excellence.
CURIOUS AND EVER CHANGING
We approach problems with curiosity and create solutions.
We unlock potential to be bold, think big and inspire innovation.
HERE TO WIN
We’re committed to delivering results, both today and tomorrow.
We win as a team by supporting and challenging one another to be better every day.
WE EXTEND OURSELVES
We treat each other with respect and kindness.
We do the small things that make a big difference.
We create a welcoming environment, helping people feel connected, valued and part of one community.