US-CA-Los Angeles
Req No. 2021-7886
Category Professional
Type Full-Time
The Opportunity
We are seeking a talented Digital Marketing Specialist to have a hands-on role with a direct impact on CO-OP’s acquisition marketing efforts. The position supports the company’s marketing efforts by coordinating, project managing, and executing email marketing campaigns, building third-party media promotions, and assisting with event promotions, direct mail, account-based marketing, and digital media. This role collaborates daily with our Events, Content, Operations, Experiential, and Creative teams.
The Digital Marketing Specialist works with the Operations team on email creative, list management, and manages landing pages, tests copy and imagery, and tracks links in Pardot. This role will also be tasked with social media posting and webinar coordination and follow-up.
- This position is flexibly-remote. That means that this position is currently remote due to COVID. Once we make the transition back into the office, there may be flexibility for a hybrid schedule of both remote and in-office work.
What You Can Look Forward to
- Draft prospect marketing emails.
- Support in the creation of marketing engagement programs.
- Participate in data and report collection.
- Assist in launching campaigns tapping into channels such as virtual events, direct mail, ROS advertising, landing page testing, etc.
- Organize a media planner showing a calendar of campaigns, spend and lead volume.
- Assist in vendor approvals, routing to purchasing departments, and manage invoices as needed.
- Build, manage, organize, and troubleshoot all campaign promotions.
- Collaborate with all teams to ensure excellence across campaigns and gather campaign data.
- Stay abreast of industry best practices.
- Regular and reliable attendance.
- Responsible for reporting risks that are identified to the appropriate team and/or management. Additionally, responsible for managing, monitoring and reporting risks within the scope of your work area, to include, but not limited to Information Security risks.
- Actively supports our CO-OP culture and embraces our core values of Work as Partners, Communicate Openly and Honestly, Demonstrate Excellence and Champion Change in all interactions.
What You’ll Need to Succeed
- Completion of high school, or equivalent.
- 3+ years of experience with digital marketing in a professional setting.
- Prior experience with marketing automation.
- Proficiency working with Marketing Automation, preferably Pardot.
- Experience working with Salesforce.com, or any other CRM platforms.
- Experience with media buying and executing on digital paid and organic acquisition.
- Knowledge of A/B testing on digital channels.
- Knowledge of managing social media posts, platforms and gathering data from social footprint.
- Exceptional organizational and communication skills.
- Ability to multi-task in a fast-paced environment and display exceptional follow-through and initiative.
- Proficient in MS Office (Excel, Word, Outlook).
- Ability to thrive in collaborative, cross-functional environment.
- Ability to meet fluctuating deadlines.
- Bachelor’s degree required or equivalent combination of education and experience preferred.
Why Join CO-OP?
CO-OP is committed to fostering a workplace where every employee feels valued, respected, and connected. We are dedicated to understanding, attracting and engaging a diverse workforce; ensuring that our employee base reflects the consumers we serve; cultivating a workplace in which every employee can live up to their full potential. The result of this effort is an inclusive environment where diverse talent thrives. You will be part of an organization that focuses on a strong culture and embodies the credit union movement philosophy of People Helping People. CO-OP’s commitment to reflecting our own core values and purpose extends beyond how we serve our clients and the products that we deliver.
With more than 35 years of industry leadership, CO-OP Financial Services is the largest, most comprehensive credit union service organization in the nation. CO-OP serves as THE credit union technology engine, bringing payments solutions, engagement services and strategic counsel to help credit unions optimize member experiences to consistently provide seamless, personalized multi-channel offerings, while delivering secure, sophisticated fraud mitigation service.
CO-OP serves more than 3,000 client credit unions, with 60 million debit and credit cardholders, nearly 30,000 surcharge-free ATMs and more than 5,600 shared branches nationwide. Our vast technological ecosystem facilitates more than 6.5 billion transactions every year and equips credit unions of all sizes to deepen member engagement and prosper in the fast-paced world of fintech.
The Perks
- Fun, challenging and, collaborative work environment with passionate colleagues that care deeply about the intersection of technology and human-centered financial services.
- Great Work/Life Benefits – Paid Time Off (PTO), Maternity, Parental, Family Care, Adoption Leave Programs, Community Volunteer Time Off, and 10 Paid Holidays.
- Health benefits – medical, dental, & vision plus wellness programs and gym reimbursements.
- 401K with generous company match.
- Tuition reimbursement.
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