Born in 2011, Posh Peanut Inc. began because of a genuine love for children, children’s clothing and an inventive excitement needing to be fulfilled. The founder of Posh Peanut, Fiona Sahakian is a wife, mother of two, daughter and sister. Fiona is the true example of a working mother and wife proving that it is possible for women to do it all. Posh Peanut has been a dream come true for Fiona and she could never imagine life without all of the loyal parents & peanuts that have grown to adore the company as well! Creating is a passion that she will forever embrace in herself and all children. Posh Peanut is committed to providing fashion forward, excellent quality and adorable children’s clothing & accessories as well as serving our customers with above satisfactory customer service. Posh Peanut Inc. strives to foster a working environment where our employees learn, grow and take satisfaction knowing that they contribute to the success of the Company.
MAIN RESPONSIBILITIES:
- Spearhead customer acquisition strategies and oversee their complete execution.
- Manage our existing customer acquisition across all paid channels: FB, Google, Pinterest, TikTok, Reddit and Bing, Streaming, direct mail, etc
- Create A/B tests for digital ads and website optimizations.
- Develop and manage internal performance trackers for extensive ad campaigns and landing pages optimization.
- Innovate and tap into new customer acquisition channels.
- Coordinate seamlessly with various in-house teams and external agencies for optimized resource allocation to drive customer acquisition.
- Lead a dedicated internal team for ad campaigns and conversion optimization.
- Design landing pages tailored for new customer acquisitions campaigns, including advertising, influencers, etc.
- Product Optimization – understand which products drive the most efficient CAC on new customers.
- Allocate budget across high-performing digital advertising channels, prioritizing customer volume and long-term value.
- Partner with our retention lead to methodically re-engage non-buyers, focusing on product offerings and content to facilitate conversions.
QUALIFICATIONS:
- Growth-driven mindset.
- Expertise in crafting creative briefs grounded in ad performance data.
- Demonstrated proficiency in conversion rate optimization.
- Managed multimillion-dollar ad campaigns across major digital platforms.
- Deep understanding of customer-centric marketing strategies.
- Aptitude for decoding customer purchasing behaviors.
- Relevant experience in Ecommerce, preferably within baby apparel.
- Strong analytical and data interpretation skills.
- Record of excellence in conversion and creative ad optimization.
- Fantastic team player to execute in a fast paced environment.
- Experience with a brand boasting 8-figure website revenue.
WHAT WE OFFER…
· Medical
· Dental
· Vision
· Life Insurance
· Referral Bonus
· Employee Discount
· Paid Holidays
· Vacation
· Sick
· Bereavement
- Free Snacks
EEO Statement: We are an equal opportunity employer, committed to intentional anti-racism in all areas of our organization and will consider qualified applicants with criminal histories in accordance with the L.A. Fair Chance Initiative Ordinance. Our diverse backgrounds, perspectives, identities, and talents help us thrive.