ResponsibilitiesTikTok is the leading destination for short-form mobile video.
Our mission is to inspire creativity and bring joy by offering a home for creative expression and an experience that is genuine, joyful, and positive.
– Responsible for performance marketing measurement models through major platforms such as Facebook, Google, Snapchat, DSP, etc.
– Manage user acquisition data tracking integrations both internally and with third parties
– Build and analyze dashboards and reports, establish key data sets to empower operational and exploratory analysis, evaluate and define metrics
– Forecast and set team goals, design and evaluate A/B tests, monitor key metrics, understand root causes of changes in metrics
– Find actionable insights through funnels, cohort analyses, user segmentation, retention analyses and models to help us grow our product
– Collaborate with business stakeholders to understand the business problems, proactively design best-suited, robust and scalable data endpoint
– Partner with data engineers and data scientists on common areas of scalability, data quality management, data delivery management and performance optimization
– Propose what to build in the future product roadmap, understand user behaviors and long-term trends, identify new levers to help move key user growth metricsQualifications
– Bachelor’s or Master’s degree in Computer Science, Information Systems, Statistics or related technical/quantitative field
– 3+ years of related experience with data querying languages, scripting languages, data visualization or statistical software
– 3+ years of professional experience in an analytical role involving data extraction, reporting, and analysis
– Experience with mobile app attribution platforms (e.g.
Appsflyer/Tune/Adjust)
– Experience working with very large data sets and distributed computing (Hive/Hadoop/MapReduce)
– Experience working with social and digital media data and other marketing analytics tools (e.g.
Google Analytics/Adobe Analytics/Amplitude)
– Strong quantitative modeling, statistical analysis and problem-solving skills
– Strong business acumen, and excellent verbal and written communication skills with the ability to work effectively with product, marketing, and engineering teams in a cross-cultural and cross-functional environment
– Passionate about social media and short video productsEven Better If:
– Experience working with international partners in different time zones
– Experience working in a fast-changing, hands-on work environment