About Sketchy:
Sketchy is a visual learning platform for students & professionals to effortlessly learn and recall information through art, storytelling and spaced repetition. The company was born when four medical students began creating sketched stories to distinguish and memorize similarly named viruses, and they realized that the same learning methodologies could be used across a variety of subjects.
Since its inception in 2013, Sketchy has become the premiere learning destination for medical students around the world. It’s used by 1 in 2 medical students in the United States, has an alumni base of over 300,000 students and helps students answer questions 77% faster than conventional teaching.
Sketchy is a TCG (The Chernin Group) portfolio company (joining other companies such as Headspace, Food52, Barstool Sports and Crunchyroll) and a Reach Capital portfolio company (joining other start-up companies that bring a playfulness to learning).
About the Role:
Sketchy is looking for a Senior Copywriter who will beautifully and creatively tell the Sketchy story to the world. You will develop, shape, and own the Sketchy voice. You will have total mastery over your usage of language to describe Sketchy and will do so across multiple distribution channels, including sketchy.com, marketing landing pages, email, digital marketing, social media, and more. You will be responsible for bringing Sketchy’s unique brand and voice to life! Reporting to the Head of Marketing, you will work hands-on and collaboratively with leaders in audience development, growth, partnerships, and product. For the right person, this is an exciting opportunity to grow into a leadership role at a next-generation platform of education technology. Come make learning unforgettable and fun!
Working at Sketchy
We are headquartered in Los Angeles but have teammates that collaborate remotely from cities across the United States. As travel and working conditions return back to “normal”, we will find opportunities to increasingly meet and collaborate in person. While you will always have a seat to work from our Los Angeles HQ, our transition to a remote-first company will allow you to work from the location of your choice in select states across the country
Location: This role is open to remote employees in select US states: Texas, California, New York, Hawaii, Illinois, Colorado, Massachusetts, Washington, and Washington, D.C
Key Responsibilities:
* Ensure the Sketchy brand and voice is accurately articulated across everything you touch. Writing and editing copy for social media content, both organic and paid.
* Writing and editing email copy for all Sketchy programs and email funnels, including free and paying users, ambassadors, and marketing campaigns.
* Writing and editing copy for sketchy.com and all of the pages with marketing messaging, including the homepage, program pages, careers and FAQ pages, and more.
* Writing and editing copy for all paid marketing campaigns, including paid social, search, retargeting, OOH, and more.
* Develop a copywriting framework and workflow to maximize collaborative efficiency and manage all incoming requests.
* Work closely with the Art Director (Marketing), Head of Audience Development, and Senior Lifecycle Manager to track all incoming and outgoing requests and assets, respectively.
* Be on top of all culturally relevant language trends and incorporate proper medical terminology. Accuracy is a must!
* Flexible and able to turn on a dime — determine solutions/alternatives when necessary.
* Presenting to key business stakeholders.
Preferred Experience:
* Five plus years of copywriting experience with at least two years at the senior level.
* Direct experience working on social media, email marketing, and brand application to websites.
* Portfolio mandatory for consideration with examples of social media, email marketing, and website work.
* Must be intimately familiar with social media platform best practices, particularly Facebook/Instagram, YouTube, Snapchat, and TikTok.
* Can juggle multiple projects and tasks at once.
* Self-motivated & proactive with a positive attitude and strong communication skills.
* Culturally immersed and passionate about language and its persuasive powers.
* Flawless knowledge of spelling and grammar with the ability to break rules as needed.
* Deep vocabulary, working knowledge of slang terms, and colloquial expressions.
* A knack for picking up different editorial voices, understanding why they work, and switching between them quickly.
* Working knowledge of design vocabulary and terminology.
* Proficiency in Google Suite.
What We Offer:
* Competitive compensation plan
* Innovative, high growth and collaborative culture
* Generous PTO package with floating holidays
* Fun team events (Monthly and virtual for now)
* Great Benefits including: Medical, dental, vision, 401k, and more
Sketchy Group LLC is an Equal Opportunity Employer. All applicants will receive consideration without discrimination on the basis of race, religion, color, sex, age, sexual orientation, marital status, national origin, disability or any other basis prohibited by applicable law