WHAT IS THE OPPORTUNITY?
The Senior Copywriter is responsible for analyzing, creating, and producing high quality, business relevant, creative copy treatments for City Nationals various marketing channels including: direct response, email, advertising, collateral, web, events and content marketing.
Ideal candidate will be comfortable presenting copy and concepts to clients and delivering ideas that are fresh, strategic and always on brand.
Responsible for developing copy for a wide range of B2B and B2C marketing deliverables through the customer lifecycle.The Senior Copywriter will play a key role in establishing and enforcing the editorial style voice for City Nationals integrated marketing efforts, conveying a consistent and cohesive brand message across all marketing channels.
Supervise and mentor junior writers as well as identify and manage external third-party writers.The Senior Copywriter will have perfection as a goal –
– in structure, grammar, spelling, proper tone and factual accuracy.
Collaborate with other team members to ensure optimal brand standards are maintained and innovative creative solutions are successfully delivered on time and on budget.
Marketing Product and Digital Division
As a member of our Marketing, Product and Digital team, you will have an exceptional opportunity to help grow your career while driving change across many facets of the business.
The team is passionately focused on building our brand, supporting banking products and finding innovative ways to engage and retain clients.
WHAT WILL YOU DO?
- Take strategic and tactical input from marketing channel experts, project managers, creative director and client; understand the goals, strategy, audience, offers, terms and conditions, product/service details and specifications of a given project.
- Gather any necessary research and other information (e.g., statistics, interviews, pricing information, technical product specifications, competitive information, etc.) needed to complete a project.
- Develop copy to suit project requirements.
- Be part of team to present concepts and other creative work to clients.
- Lead and train junior writers.
- Edit, proofread and provide feedback on project deliverables.
- Receive revisions, corrections and suggestions from channel experts, project managers, creative, proofreading and clients; integrate such input appropriately into finished product.
- Work closely with creative, digital and production staff to ensure copy accuracy, fit and appropriateness for specific marketing channel and format.
- Develop and maintain the bank’s Editorial “Voice” Style Guide.
- Write and edit marketing content and communications in support of the bank’s marketing strategies, including thought leadership, web, direct response, e-mails, landing pages, collateral and event materials.
WHAT DO YOU NEED TO SUCCEED
Must-Have*
- Bachelors Degree English, Journalism, Advertising, Marketing or other related field
- Minimum 5 years of experience writing for content marketing, direct response, digital and lead generation purposes
- Minimum 7 years of writing experience in marketing and/or agency environment
Skills and Knowledge
- Experience with creative copywriting in a financial or highly regulated industries is preferred
- Experience in a variety of marketing channels is a plus.
- Experience working in an environment with multiple stakeholders
- Strong organization skills, strong multi-tasking and self-management
- Ability to both work autonomously and collaboratively as part of a team
- Must be highly organized and detail oriented
- Must be able to take constructive criticism with ease and grace
- Must be an effective written and verbal communicator
- Must be a logical, yet creative thinker that is an enthusiastic problem solver
*To be considered for this position you must meet at least these basic qualifications
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification.
It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
INCLUSION AND EQUAL OPPORTUNITY EMPLOYMENT
City National Bank is an equal opportunity employer committed to diversity and inclusion.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other basis protected by law.
ABOUT CITY NATIONAL
We start with a basic premise: Business is personal.
Since day one weve always gone further than the competition to help our clients, colleagues and community flourish.City National Bank was founded in 1954 by entrepreneurs for entrepreneurs and that legacy of integrity, community and unparalleled client relationships continues to drive phenomenal growth today.
City National is a subsidiary of Royal Bank of Canada, one of North America’s leading diversified financial services companies.
City National Bank requires all colleagues to be fully vaccinated against COVID-19 to work on-site at any of our locations.
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled