A/B is a digital storytelling studio based in NYC creating new narratives about people, power, and social change to transform our politics and the economy.
Our team is racially and gender diverse at every level, from entry level to ownership; we are bringing the best-in-class creative strategies usually reserved for the private sector side by side with deep experience in social movements and ventures; and we are building a team that can help a new generation of leaders win the debate on their terms.
This role will be a member of our Media and Campaigns team and report into the Head of Media and Campaigns.
Grounded in research, informed by movement building and driven by creativity, the Media and Campaigns team at A/B brings sector expertise across earned, owned, paid media fields together.
Equity is at the heart of the team, reflected in our team of communications leaders who turn insightful and bold campaigns into award-winning strategies that reaches, moves and inspires at scale.
We’re looking for an entrepreneurial Senior Associate, Digital (Media and Campaigns) to lead engagements that grow the impact and influence of our social justice projects across a range of online and social channels.
The Senior Associate proactively consumes media online and believes in the power of digital to shift people’s behavior and values to address enduring and emerging social problems.
They will work with an interdisciplinary team of communicators and strategists to deliver work that is consistently creative, strategic and wins real victories.
Responsibilities Proactively propose creative strategies to help the team achieve their organizational goals
– studying a client’s goals and challenges, auditing their digital presence, and proposing digital-based solutions Work with a team to develop a strategy for how a given client will reach a target audience and mobilize them to take key actions Draft content for digital marketing, working with the team to ensure all work aligns with organizational and messaging goals Manage digital engagement and advertising campaigns in day-to-day execution, including content strategy, production, segmentation and testing Conduct and share timely and regular analysis of digital marketing performance, and develop and implement strategies to grow the impact of our work Make recommendations on new technologies and strategies that could increase the effectiveness and visibility of our impact Train colleagues on digital best practices and trends.
Qualifications 4 years experience as a strategist in a campaign, creative, digital agency or related environment, with a knack for identifying compelling content Familiarity with executing social media campaigns across Facebook, Twitter, Instagram, Snapchat, Hootsuite and SproutSocial Hands-on experience with Facebook Ads Manager, DoubleClick Marketing Stack, Google AdWords, YouTube TrueView, and/or Twitter Ads Proficiency in HTML/CSS and building email templates, with familiarity with email distribution programs and listserv management (e.g.
BSD, NGP-VAN, Nationbuilder, Salsa, MailChimp) Expertise with online and social media analytics, extracting insight from data and plan next steps across multiple channels Displays organizational capabilities to track progress, execution and consistency of multi-channel campaigns Exhibits solid communication skills in order to effectively present strategic and tactical plans to internal teams Ability to self-manage while managing teams and projects in a fast-paced environment Familiarity and comfort with interdisciplinary work, where digital engagement is integrated with earned and traditional paid media; and the facility to work well with team members that are less digitally-savvy A strong understanding of progressive movement building, CSR, or social impact ventures strongly preferred.
Commitment to the belief that democracy and racial justice are inextricable Shared Values: Outstanding communication skills.
Excellent verbal and written communication and interpersonal skills are needed.
Much of our work depends on responsiveness, timely communication, and detailing the next steps with our partners with clarity and concision.
Goal-oriented.
Our work entails a combination of entrepreneurial creativity and straightforward execution.
To maintain continual progress, we collaboratively set and check weekly goals.
Commitment to diversity, equity, and inclusion.
We are committed to working in diverse teams and committed to creating an equitable and just world for Black and Brown people.
Equity is at the heart of A/B.
From the clients we partner with and vendors we engage, to the team we’re building, we are committed to creating opportunities for the diverse community of talented, creative professionals who have been systematically denied opportunities across the professional communications industry.
Women, people of color, LGBTI people, people of any religion or nationality and people with disabilities are strongly encouraged to apply.
Opportunities for advancement exist, and A/B is committed to helping all staff develop and grow.