SEM Specialist

Descriptionn n ConsumerTrack is unique in the digital marketing and media industry
– we combine marketing, digital, content, and fintech.

Our performance-based approach increases brand awareness and generates targeted audience engagement on our internal web properties and partner sites.n nConsumerTrack is a rapidly growing digital content and media company with technology innovation at the core of our business model.

Our Team has built a profitable company over the past decade with a reputation as the preferred digital advertiser for Fortune 1000 brands, banks, and financial institutions.

We use our proprietary technology platform along with both our owned and operated sites and partner sites to reach hundreds of millions of US consumers every month.n nWe hire high-performance individuals that are highly accountable, able to collaborate and communicate in a team environment, and who want to be the very best that they can be every day.

The opportunities are endless at ConsumerTrack and we will continue to promote from within based on great performance and the impact you can make on the Company.n n Responsibilities And Expectationsn Plan, manage and execute paid search/Pay per Click (PPC) campaigns, including but not limited to campaign development, organization, and day-to-day management Responsible for ongoing optimization efforts to meet campaign objectives, including daily management of the campaign, on-site conversion actions, bid management, keyword expansion, ad copy/creative testing, and landing page recommendations based on performance Responsible for implementing tactical improvements to meet our ROI and CPA objectives Daily use of reporting, analytics, and trend tools, including but not limited to Google Analytics and Google Ads.

Produce month-end performance reports, quarterly plans, and additional ad hoc analyses as required Development of tracking methods and reports to identify PPC performance (e.g.

CPA, CTR & Conversion metrics) at the most granular level n n Requirementsn 2-5 years of PPC and Paid Media experience managing large campaigns.

Google AdWords & Analytics certification preferable Excellent analytical skills and attention to detail Must be able to draw actionable insights from data and make specific recommendations Experience managing monthly search budgets of $50K+ Excellent verbal communication and experience working well with teams Strong organizational skills and attention to detail n n Benefitsn Competitive salary with excellent growth opportunity; we pride ourselves in having a team that exudes leadership, high initiative, creativity and passion.

Awesome medical, dental and vision plans with heavy employer contribution Paid maternity leave and paternity leave programs Paid vacation, sick days and holidays Company funding for outside classes and conferences to help you improve your skills Contribution to student loan debt payments after the first year of employment 401(k) –
– employees can start contributing immediately.

After the first year, CTI matches your contribution up to 4% of your salary n A note about our response to COVID -19 and our new norm: The world has changed and we know it”s important to adapt and to do our part to take care of our teams in this global pandemic.

Our number one priority is to have our ConsumerTrackers feel safe, balanced and connected.

We”re committed to providing our teams with the best resources and tools to navigate this new virtual world that we”re living in.

We”ve also reinvented the ways in which we recognize, celebrate, and engage with each other to keep our culture strong!n nHere”s a peek into our world at ConsumerTrack -n Our teams are working remotely 100% for the foreseeable future and have flex time.

We”re in the digital media space so we”re mobile and flexible!n *Option to work from an office (if you need to get away!) Tools & resources are available to keep our team connected across North America.

(JIRA, Trello, Airtable, Slack, Zoom and so much more!) To keep our community of ConsumerTrackers engaged and connected, virtual team building events are held weekly and monthly.

For wellness and balance, weekly virtual fitness classes such as yoga are available.

To care for the local communities that we”re a part of across the U.S our team members host socially distanced philanthropic events every quarter.

And most importantly, we”ve committed to consistent and transparent communication to help us all stay informed, engaged and to keep us on our path to success and #greatness.

n We are an equal-opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

nnby Jobblenn

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