Product Strategy Lead, Go-to-Market

Minimum qualifications: Bachelor”s degree or 4 years of experience in a product strategy, product management, or management consulting related capacity, or equivalent practical experience. Experience influencing and driving product strategy. Experience presenting and delivering written and verbal communications to internal and external stakeholders. Experience working on cross-functional projects from conception to implementation stages with technical teams. Preferred qualifications: Digital advertising experience with an emphasis on video. Distinctive problem solving and analysis skills, combined with impeccable business judgment. Comfortable packaging and pitching solutions, and engaging directly with product teams, sales teams, and occasionally advertisers. Ability to achieve results in a fast-paced environment. Passion for product development with an extraordinary attention to detail. The Business Strategy and Operations organization provides business critical insights using analytics, ensures cross functional alignment of goals and execution, and helps teams drive strategic partnerships and new initiatives forward. We stay focused on aligning the highest-level company priorities with effective day-to-day operations, and help evolve early stage ideas into future-growth initiatives. The Product Go-to-Market team works with diverse partners and stakeholders to deploy ad products that drive advertiser success and Googles growth. As the bridge between Product and Sales, we play a critical role in understanding advertiser needs, shaping product road maps, setting the go-to-market strategy, and ensuring unencumbered execution and operations. We provide business-critical insights, ensure cross-functional alignment around shared goals, help teams drive strategic initiatives, and lead process improvements to increase efficiency and effectiveness. As a Go-to-Market Product Strategy Lead on this team, you will be strategic and analytical, communicate clearly, and possess a blend of influence, curiosity, and drive to get things done. The Go-to-Market Operations (GtM) team ensures Google”s complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done. Develop go-to-market strategy by driving progress against key metrics, defining goal advertisers, and value proposition and positioning for existing and new ad solutions. Synthesize multiple viewpoints and communicate perspective for the product features and solutions necessary to drive long-term success of our advertisers. Drive product prioritization by working with Global and Product teams to identify and resolve product gaps, create product roadmaps, build business cases based on advertiser needs, and provide product-related updates to all levels of Americas Large Customer Sales (LCS). Equip specialists and communities with trainings, best practices, pitches, playbooks, and case studies to ensure optimal setup, drive adoption, and demonstrate applying insights into action.

Related Post