nn Join the tonies® Family nn nnWe’re tonies®, makers of the Toniebox, an award-winning, screen-free audio system designed for little listeners ages three and up.
We believe childhood should be a time filled with curiosity, wonder and imagination
– not spent staring at screens.
Through audio stories and songs, the Toniebox offers a safe and playful way for children to experience the magic of narrative long before they can read the words on a page.
With millions of Tonieboxes sold worldwide, we’re redefining storytime and offering families a better option when it comes to the entertainment they offer their kids.
Our story is just getting started.
With triple-digit growth rates, our team is growing fast and we are looking for exceptional talent to join our amazing remote team in the US.
Sound like you?
Let’s talk.nn nn n nn nn Job Description nn nn n nn nntonies® US is searching for a Head of User Acquisition who will lead our performance marketing initiatives for the US market.
The candidate will oversee new customer acquisition efforts with an objective to drive growth in the US-installed base.
The right candidate is a self-starter, and will be energized by the idea of building and optimizing a user acquisition program for a brand in a period of hyper-growth.
The candidate is comfortable digging into details in the data, has direct experience running paid marketing programs, and is interested in tackling customer acquisition and analysis in an omnichannel environment.
The ideal candidate will lead acquisition efforts both hands-on and as a mentor and coach as we build out the team.
This position is currently an individual contributor role and reports to the Director, E-Commerce at tonies® US.nn nn n nn nn Responsibilities: nn nn n nn Build vision of how to rapidly scale installed base of tonies® families in the US via paid digital channels and across multiple digital sales channels Drive the strategy behind existing acquisition channels, as well as identifying and launching new channels that engage our target customer Forecast and manage daily budget across all paid digital channels (e.g.
Google/YouTube, FB/IG, Adroll, Criteo, Display, OLV/CTV platforms) Track channel level performance and tie to KPIs such as orders, new customers and revenue Build CLV model and target CPAs by acquisition channel, developing a perspective on the interplay between multi-channel commerce, product mix and seasonality Define and manage the user acquisition roadmap including budget allocation, audience strategy, creative requirements, and landing-page testing Ensure creative feedback loop is seamlessly integrated and driven by data insights Serve as the business subject matter expert on acquisition internally and continuously educate cross-functional partners on best practices Work cross-functionally with the UX/UI, site, brand marketing and retention teams to map user journeys for optimal storytelling across all customer touchpoints Partner closely with brand marketing team to build, execute and measure digital awareness campaigns and to amplify PR, UGC, affiliate and influencer initiatives Collaborate with site analytics/BI to ensure campaign tracking and measurement is optimized and integrated in multi-touch attribution tool nn n nn nn Requirements: nn nn n nn Bachelor’s degree in economics, mathematics, finance, engineering or a related area; MBA a plus 5+ years of experience in performance marketing, ideally in DTC fashion, consumer products or beauty 2+ years of experience leading a high performing digital marketing team Experience managing campaigns across multiple channels and platforms (e.g.
FB/IG, SEM, YouTube, AdRoll, Pinterest, Snap, Criteo etc.) and with particular expertise in paid social Deep understanding of the e-commerce conversion funnel and strong sense for the tactics that work to activate users at various stages of the funnel Strong grasp on marketing ROI measurement and profitability analysis across CPC and CPM campaigns Exceptional analytical and financial modeling skills and a strong command of BI and attribution tools Deep knowledge and understanding of pixels, tracking links, and multi-touch attribution modeling techniques Drive for continuous learning, optimization and improvement; always eager to expand knowledge base Bonus points for experience with Amazon Marketing Services Bonus points for comfort setting up goals and events tracking in Google Tag Manager, Google Analytics etc.
nn n nn nnIf this job is interesting to you please email with a short description of “How would you design the optimal user acquisition roadmap for a brand that has just launched in the US market, and how would you expect that roadmap to change over time?” (250 words or fewer)nn nn n nn nn n nn