Career CategoryMarketingJob DescriptionHOW MIGHT YOU DEFY IMAGINATION?At Amgen, every challenge is an opportunity. And every opportunity brings the potential to change lives. Our shared missionto serve patientshas driven our status as one of the worlds preeminent biotechnology companies, reaching over 10 million patients worldwide. Leverage your high-level expertise to lead and forge partnerships that advance the biotechnical and biopharmaceutical science that can turn the tide of serious, life-interrupting illnesses.Head of Global MediaLiveWhat you will doLets do this. Lets change the world. In this vital role the Head of Global Media is responsible for overseeing Amgens $500M+ media investment. This visionary leader, in partnership with brand leaders and agency partners, will shape Amgens media strategy, execution, and measurement to maximize impact and efficiency across channels and businesses. This leader will create a roadmap to step change Amgens current capabilities in media across the short, mid, and long-term horizons, standing up new capabilities, attracting talent, driving innovation, and scaling best practices across businesses.Responsibilities Media performance: accountable for ensuring sound brand media strategy, execution, measurement, and optimizationPortfolio management: portfolio measurement and reporting, strategy, communication, and investment shift recommendationsPortfolio innovation: design and build pilots, lift and shift of innovation, scaling best practicesLearning agenda: partner with content and brand teams to ensure we have a clear learning agenda, understanding how to develop the right content for the right platform to deliver optimal ROI and content effectivenessOwner of agency relationship: accountable for ensuring appropriate resourcing and talent, managing issue escalations/mitigations and negotiationsOwner of key partnerships: Build one-on-one relationships with Google, Facebook, and other platforms (as appropriate), marshalling indirect resources to achieve mutual goals with key partners.Executive Alignment & Governance: Ongoing communication and alignment of media goals, strategy, performance, and decision makingPartnership and thought leadership with brand leads and CDA/decisions scienceWinWhat we expect of youWe are all different, yet we all use our unique contributions to serve patients. The professional we seek is a leader with these qualifications.Basic Qualifications Doctorate degree and 4 years of Marketing experienceOR Masters degree and 6 years of Marketing experienceOR Bachelors degree and 8 years of Marketing experiencePreferred Qualifications 10-15 years working across media strategy & execution, either in-house or as an agency lead, with a deep understanding of media strategy and execution to both healthcare professionals and consumersExperience planning integrated campaigns with deep knowledge of end-to-end media planning processes including briefing, planning, buying, invoicing, tracking, and reportingAbility to translate business goals into media strategy and manage execution, measurement, and optimization of plansExperience launching capabilities, best practices, and new ways of working that enhanced media operations across the enterpriseExpertise in end-to-end media planning processes, working knowledge of media planning platforms and technology, and proven ability to lead cross-functional partners to craft and execute on enterprise-level media ops strategiesIntellectual capital and curiosity with 80/20 mindset and agility to prioritize and pivot based on evolving business objectivesAbility to influence without authority & communication skills through a collaborative approach as this individual will be expected to quickly build rapport and credibility at all levels throughout the organization, including senior managementFocus on teamwork, relationship-building and influencing others with exceptional ability to co-create and work collectively with various business leaders and cross-functional key stakeholdersConceptual thinking and problem-solving skills with proven ability to navigate ambiguity, develop frameworks and distill complex information into concise and impactful messages/presentationsThriveWhat you can expect of usAs we work to develop treatments that take care of others, so we work to care for our teammates professional and personal growth and well-being..SummaryLocation: US – New York – New York; US – Florida – Jacksonville; US – California – Thousand Oaks; US – California – Los AngelesType: Full time
Associated topics: blogging, communication, communication specialist, copywriter, correspondent, headline, journalism, journalist, reporter, writer