nnWe are seeking an experienced digital marketing copywriter with a marketing mind, one who can adopt a voice and tone that’s on-brand and convincing, in a margin conscious way.nn nnProjects include performance marketing ad copy optimization, landing page content strategy, streamlining landing page experiences, website copy writing, script writing, social media copy writing to optimize ROAS and Margin.nn nnThe ideal candidate will have at least 1-3 years of work experience crafting creative ad copies across channels and web pages that consistently over-delivers and converts.
Experience of PPC, Display and Social Media advertising is a plus, as is familiarity with B2C and e-commerce environment.nn nnThis role is ideal for someone who is comfortable with writing, editing, and optimizing content for every channel of marketing to tight deadlines and can measure the quality of output with quantity.nn n n Job Requirements: n Reported content and accurately assess for compliance with graphic content guidelines Review new data/image content for usability Deliver content components required for marketing efforts Developing content to support global marketing activity Gain product knowledge and improve site content Ensure the medical content in the library documents Gather specifications and content for new product launches Address unique challenges of working with graphic content Implementing changes to content and methods as well as changes to the metadata that constitutes the content management system Analyzing, tagging and maintaining new and existing content
– Writing, editing and publishing onboarding content such as How To guides and developing innovative content programs Conduct audit processes for Learning Center content to ensure all content is up-to-date Take a support role as part of the Global content team and deliver the content to attendees and exhibitors Translate business goals into meaningful content strategy and deliverables Develop and implement policies and procedures to ensure website content Ensure appropriate alignment of content across communications channels and functions Communicate clearly and consistently regarding Morning Show content and opportunities for collaboration among different day parts and content producers Determine content and knowledge needs in partnership with business owners Provide direct support including communications concerning possible emerging program issues or concerns, scheduling conflicts, new and or forecasted content and attend meetings to contribute to internal branding Understand organizational content gaps and supports the development and approval process Determine if current content is relevant and delivering the expected results